Michael Rubin, the CEO of sportswear company Fanatics, was perusing a sports card store in the Los Angeles area Sunday when he came across a young superfan of Phoenix Suns guard Devin Booker. She was filing through some of her Booker cards at Burbank Cards.

Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday.

On Thursday, Fanatics Collectibles announced Ken Turner as its first Chief Marketing Officer, a position he previously held at Red Bull North America, where he additionally served as Executive Vice President.

Omar Wilkes, one of the NBA’s most prominent agents, is leaving his post at sports agency Klutch Sports Group, founded by super-agent Rich Paul, to join digital sports platform Fanatics Inc. as the head of athlete relations at Fanatics Collectibles, the company’s trading card and collectibles business.

Don C says his new appointment as Creative Director of Premium Products at Mitchell & Ness is “a dream come true.”

Seattle Mariners center fielder and reigning American League Rookie of the Year Julio Rodriguez is the cover star of the 2023 Topps Series One, The Topps Company and its parent company, Fanatics, Inc., announced Tuesday.

Fanatics is moving into livestreamed shopping around collectibles and trading cards, hiring a former Snap and Alphabet executive to launch its new business later this year.

Fanatics founder Michael Rubin has built his $31 billion sports retail giant by looking at potential opportunities through the lens of three questions: Is it good for fans? Is it good for Fanatics partners? Is it a big enough business opportunity?

Ahead of her highly-anticipated Super Bowl Halftime Show performance next month, Rihanna has teamed up with Mitchell & Ness for a new merch collection.

FedEx Field made history Friday by partnering with Fanatics to open the first legal sports betting operation inside an NFL stadium.

Buffalo Bills safety Damar Hamlin, who collapsed on the field during Monday’s football game and suffered cardiac arrest, has the most sought-after jersey on Fanatics.

Since Buffalo Bills safety Damar Hamlin suffered cardiac arrest in the Monday night game against the Cincinnati Bengals, the outpouring of support has reverberated seemingly everywhere.

It was halftime of a 76ers game, and the owners’ lounge, in the bowels of Wells Fargo arena, was humming: Bartenders poured Opus One wine into plastic cups; Pat’s cheesesteaks lined the buffet table; and those lucky enough to have courtside seats for the game filed in to mingle.

In the wake of Sunday's World Cup final soccer fans around the world have rushed to buy merchandise, with demand for Lionel Messi and Kylian Mbappe soccer club jerseys more than tripling, sports merchandise retailer Fanatics Inc told Reuters.

With children cheering loudly, Eagles general manager Howie Roseman cocked back a football and pointed deep with his index finger from inside the NovaCare Complex’s indoor practice facility.

Love or loathe Fanatics Inc, it has evolved over the past year-plus into a major player in the sports industry beyond its core business of licensed college and pro sports apparel and merchandise.

Fanatics Inc. has raised about $700 million from a group of investors, pushing the sports-merchandising company’s valuation to $31 billion, according to people familiar with the matter.

Sports commerce platform Fanatics is expanding a recently signed long-term partnership with Nike to include manufacturing and distribution of merchandise for the Yomiuri Giants, Japan’s most successful and popular baseball team.

Fanatics has hired Orlando Ashford, former executive at Coca-Cola and Motorola, to be the company’s first chief people officer.