Fanatics Holding, Inc. Privacy Notice

This privacy policy on this page (“Privacy Policy”) lets you know what happens to any personal data that you provide to us, or any that we may collect, observe and/or infer about you. To exercise your privacy rights, visit the applicable privacy rights request page. Contact us if you need any more information. This Privacy Policy was last updated on March 13, 2025, to better communicate how we use your personal data and your rights in relation to it.

The Privacy Policy describes how Fanatics Holdings, Inc. together with its subsidiaries and affiliates (collectively, "Fanatics,” “Group”, “we,” “our,” or “us”) uses, discloses, and otherwise processes your personal data collected when you visit our websites, use site features (such as Fanatics ID), use our mobile applications (“apps”), purchase something from us through the websites, apps, but also through in-venue/event purchases we offer or in-person/online events we may organize (collectively our “Properties”), contact us by telephone or email (e.g., in the context of contacting our customer services team) or receive a communication from us or otherwise interact with us on our social media channels, surveys or advertising (collectively, the “Services”). Where you use our products or services on a third-party website or app, this Policy only applies to our product or service.

We share some of your personal data with the affiliates or third parties that operate the website you use our services on (“Website Operator”) with whom we are joint controllers of that data shared with them. Their Privacy Policy and Terms of Use sets out how they will use this data and their contact details. You may request the details of our joint controller arrangement. For purposes of this Privacy Policy, they will act as a Business Partner (as defined below). Please see below for additional information about the sharing of your personal data.

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This Privacy Policy does not apply to:

a. Information about our own employees, contractors, agents, and job applicants in their capacity as such; or

b. The privacy practices of our business partners, including companies whose branded apparel, merchandise, and collectibles we sell (“Partner Entities”) through the Properties. Fanatics does not control and is not responsible for our Business Partners’ privacy or security practices and this policy does not apply to any other website, social media account, mobile application, or other digital platform operated by our Partners (collectively “the Partner’s Sites”), to the full extent permitted by law. For more information about how the Partner Entities process your personal information, or to exercise your privacy rights with respect to personal information held by the Partner Entities, please visit the Partner’s Sites.

About us

What personal data do we process and what are their sources?

Sources of the personal data

Categories of personal data we process

We may use your personal information for the following purposes:

What are your rights and how to exercise them?

Third-party websites and social media services

Wholesale & Business-to-Business Transactions

children’s data

Cookies and Other Tracking Technologies

When and who do we share your personal data with?

About us

We are Fanatics Holdings, Inc., the parent company for the Fanatics Group of affiliates.

In the UK and EU, we are the controller or joint controller of your personal data processed from people who visit or use our website/mobile application, our Properties, or as otherwise identified in this Privacy Policy.

What personal data do we process and what are their sources?

Sources of the personal data

Directly From You: we may collect personal information during your access or use of the Site, such as when you browse or interact with our Properties or contact us for customer service or other assistance. We may also collect information about you from our Fanatics group entities (such as our affiliates, including parent and sister companies to the extent they also collect personal data about you), services providers, other third parties that provide information to us, such as Business Partners (as defined below), advertising networks, public sources, social media platforms and networks, and data enrichment services, or organizations that prepare events with/for us.

Cookies and Other Tracking Technologies: when you access or use the Sites, we may collect data using cookies and other tracking technologies, such as information about your device, internet usage, cookie identifiers, location, website activity, and other details about your use of the Site.

Service Providers: we may collect personal information from service providers who are assisting us in the operation of the Site or services.

Other Third Parties and Publicly Available Information: we may collect personal information from other third parties that provide information to us, such as advertising networks, data brokers, government and other public sources, and social media platforms and networks.

We may combine information that we receive from the various sources described in this Privacy Policy, including third-party sources, make inferences from the information to create a profile about you reflecting your preferences and characteristics and use or disclose it for the purposes identified below.

Categories of personal data we process

Depending on which Services you use, we may collect the following types of personal information about you:

a. Identifiers, such as your contact information (including your name, email address, postal address, and telephone number), alias, unique personal identifier, social media and/or messaging identifiers (including social sign-on credentials when you consent to and provide them to us), authentication information you create (such as account password), and device identifiers (such as advertising IDs, pixel and cookie IDs, and Internet Protocol (“IP”) address).

b. Customer Records, such as:

i. Financial information, including financial account number

ii. Signatures, and

iii. Your physical characteristics or a description of you.

c. Demographic information, such as age and gender.

d. Internet and other electronic activity that is gathered automatically when you interact with our Services or with our advertisements, such as browsing and search history, browser information, device type, Operating System (OS) version, and other information about your interactions with our Services. For example, we may use session replay tools to record your interactions with the Properties, such as how you move throughout the Properties and engage with our webforms.

e. Geolocation information, including: (a) non-precise geolocation for some Services, such as IP-based geolocation; and (b) precise geolocation for other Services. This may be collected automatically (such as through our tracking technologies) or based on information you provide.

f. Commercial information and preferences, such as purchase information (including payment method and payment information) and related records (such as information about returns, shipping, customer service interactions). We also collect information about your preferences, such as your favorite teams and players.

g. Audio, visual, electronic, and similar information , such as call recordings when you call us, chat with us, pictures that you may provide (including of ID cards), video footage from events or that you submit, chats, posts, reviews or other comment you provide, or other similar information. For example, if you contact us using chat, messaging apps, or social media, the content of the conversation may be monitored or recorded by us or our service providers. If you participate in our mobile messaging program, we may also collect your mobile phone number, your carrier’s name, and the date, time and content of your messages, and other information you provide as part of that program.

h. Biometric information, such as a scan of your facial geometry used to verify your identity.

i. Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics.

j. Sensitive personal information, which may include the following in some jurisdictions:

i. Account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account.

ii. Precise geolocation.

iii. Racial or ethnic information.

k. Other information related to specific services, such as information we collect in connection with the sale of Digital Assets and NFTs.

We may use your personal information for the following purposes:

a. To provide you with products and services, such as to:

i. Communicate with you, including to:

A. respond to your inquiries;

B. give you updates on your orders;

C. support returns, exchanges, recalls, warranties, and similar issues; and

D. notify you of important administrative or legal issues, such as changes to our terms or practices.

ii. Facilitate your interactions with us, including to:

A. allow you to access our Properties;

B. create and maintain accounts for you;

C. personalize your interactions with us and our Properties and Services;

D. verify your eligibility for and enroll you in certain programs, benefits, or contests, transactions, or other programs, including rewards and memberships; and

E. authenticate your identity (such as to allow you to access your account or to process a privacy rights request)

iii. Facilitate transactions, payments and other similar interactions

iv. Otherwise facilitate your relationship with us.

b. For marketing, such as to market Fanatics goods and services or those of our Fanatics Family of Companies, Business Partners, and other third parties; in connection with contests and promotions; and in other ways described below.

c. For insights , such as to identify trends and make inferences about you and your interactions with us, our Fanatics Family of Companies, and Business Partners, such as to analyze your behavior and preferences, how you use and engage with our Properties, and to evaluate and improve our products and services and those of our Fanatics Family of Companies and Business Partners.

d. To comply with legal obligations and defend ourselves and others, such as to comply with legal requirements (including maintaining compliance-related records); to cooperate with law enforcement and other lawful requests; to enforce our Terms of Use, policies, and contracts; establish, exercise, or defend against legal claims that we have may have or pursue; and to protect ours, our customers’, and other parties’ safety, property, or rights.

e. For other internal business and operational purposes, such as:

i. For our internal business administration, such as to manage customer accounts, including keeping general records of customers, sales, customer care, and other interactions;

ii. Auditing related to our interactions with you;

iii. For security purposes, such as to respond to security incidents or to protect genuine customers and our business from fraud, to minimize the risk of false details being used, to avoid abuse by fraudsters, and to protect against other malicious, deceptive, fraudulent, infringing, or illegal activity;

iv. To manage competitions or other promotions that you have chosen to participate in;

v. To comply with contractual obligations;

vi. To improve or develop our products and services (including our marketing activity more generally), including operating our Services and improving or personalizing your experience (such as building profiles about you or how you interact with us), by analyzing our interactions with you; assessing how our products and services are used; and evaluating the effectiveness of marketing activities; and

vii. For internal research and quality assurance, such as conducting surveys and questionnaires to gain feedback on our products and services and measuring analytics to improve our products and services.

f. Third party applications and identity authentication. We will use your data as required to verify and authenticate your account with third-parties. If you connect your account to a third-party, we, our service providers, and Business Partners may share information about you with them based on your consents to each party and as set forth in our and their privacy policies. Each third-party site or service has its own terms of use and privacy policies that govern your use of their services.

g. In connection with a corporate transaction, including in connection with a sale, acquisition, merger, change of control, bankruptcy, or similar transaction involving some or all of our assets, or due diligence related to such transactions.

h. For any purpose for which you provide consent.

We may use de-identified, anonymized, or aggregated versions of your personal information for any purpose.

We use the data we collect about you for various purposes. Applicable law may require us to have a legal basis for collecting and using your Personal Data. The below sets out under which basis we process different information about you and explains the purpose of that processing.

Identifiers, Customer Records, Demographic Information, Internet or other electronic activity, Geolocation information, Commercial information and preferences, Audio, visual, electronic, and similar information, Biometric information, Inferences, Sensitive personal information, Other information related to specific services

Consent to us or to our affiliates, Business Partners or other third parties

When creating a guest account or an account on one of our Properties, you register your account information. These parties may use this information to verify your identity, for multi-factor authentication, to provide Fancash or other rewards or incentives or promotions, communicate with you about your account, or provide information or updates about our services or your transactions.

Where you decide to login to our Properties with your Account Information, we may share your Account Information with the affiliate, Business Partner, or third party that maintains such Property for the purposes set out in this Privacy Policy and the Property’s Privacy Policy, including payment, shipping, preferences, interests, marketing and advertising.

What personal data do we use?

Identifiers, Customer Records, Internet or other electronic activity, Geolocation information, Commercial information and preferences, Audio, visual, electronic, and similar information, Other information related to specific services

Information related to cookies and trackers are further fully described in our Cookie Policy.

Contact Information, Preference Information, Observed Information, Other Voluntary Information. Where possible, we will use statistical or pseudonymised data for these purposes.

Identifiers, Customer Records, Demographic Information, Internet or other electronic activity, Geolocation information, Commercial information and preferences, Audio, visual, electronic, and similar information, Inferences, Other information related to specific services

Identifiers, Customer Records, Demographic Information, Internet or other electronic activity, Geolocation information, Commercial information and preferences, Audio, visual, electronic, and similar information, Inferences, Sensitive personal information, Other information related to specific services

Lawful basis

Consent to us or to our affiliates/Business Partners or other third parties sending you direct marketing communications (e.g., through emails, SMS, or other digital channels)

Legitimate Interest

Consent / legitimate interest

Legitimate interest

Consent

Consent / Legitimate Interest

Legitimate Interest

Consent / Legitimate Interest

Performance of our contract with you

Legitimate Interest of us and our Business Partners

Legitimate interest

Complying with legal obligations/our Legitimate interest

Legitimate interests

Legitimate interest

Purposes

We may do this in accordance with the preferences you select when you sign up to receive updates or purchase products, or where you ask us to send you abandoned cart emails (where you have placed items in your basket but not completed your order), or personalized product references or offers based on your past purchases, browsing or search history.

We may also keep such consent to as evidence (including where we collected such consent on behalf of a third party).

On the basis of legitimate interest, to send you direct marketing communications if you provide us with your contact information in the course of a sale (or negotiations for a sale) of a product or service (for example if you bought a merchandise on our website). We may also ask you to review our services and products on third party websites, respond to customer satisfaction surveys to measure and report on customer satisfaction and loyalty as well as to improve our customer service efforts, unless we are specifically required to ask for your consent by law.

Depending on your jurisdiction, we may rely on your consent or our legitimate interest to provide you with high-quality customer support, improve overall customer experience and resolve disputes by recording calls you make to our customer support team. More precisely, we record these calls for the following purposes:

Quality assurance: Call recordings are used to ensure that our customer support team is following our protocols and provides accurate and helpful information to you as a customer to maintain high standards of service.

Training: Call recordings are often used to train members of the customer support team, providing examples of how to handle customer concerns.

Dispute resolution: Call recordings provide a detailed record of what was said during a call and may be used as evidence in the event of or to resolve misunderstandings or disputes.

When recording calls, we commit to comply with applicable data protection law, which may amongst others require us to provide specific notice to you, offer you the possibility (as applicable) to opt-in or opt-out to call recordings, or to delete your personal data retained for this purpose after a certain period.

To provide you with high-quality customer support and improve overall customer experience by making automated chat, chatbot and feedback or survey tools available to you through our Properties. As such, if you are writing to us through automated chat, chatbot and certain feedback or survey tools, your personal data and conversation content may be monitored, recorded, and further analysed to personalize the support you are seeking (e.g., to tailor responses to your needs or interests, providing a more customized experience) and improve user experience.

To manage our social media presence, engage with you, and analyse social media data in order to resolve issues and improve our brand perception, product and service offering. This may involve responding to comments and messages, monitoring brand mentions, responding to inquiries or complaints, initiating conversations with potential customers, tracking key performance indicators such as engagement rates, sentiment analysis, or identifying trending topics.

To send you notifications to let you know, for example, when the products/sizes you are interested in are back in stock. You may also sign up to receive specific notices about product or service offerings that are separate from your direct marketing preferences. For example, if you asked us to notify you when products/sizes you are interested in are back in stock, you will still receive these messages, even if you unsubscribed from general marketing messages in the marketing preference centre you accessed through your Account or when clicking on unsubscribe button in one of the general marketing messages.

Depending on your jurisdiction, we may rely on your consent or our legitimate interest to collect certain personal data about you via cookies or other tracking technologies (including session replay or screen recording tools) or from third party sources, as well as infer information for purposes that include:

· Analytics, such as where we, our affiliates and third parties may interpret information to detect general trends related to what our customers like or dislike. These insights into customer behaviour and preferences, allow us to tailor our sales strategies to better target our audience and increase conversion rates;

· Better targeting advertising to your interests such where we or other third parties try to build a better picture, which may include a unified profile, of the types of Properties, products, offers and communications from us, our affiliates and subsidiaries, Business Partners (as defined below) and other third parties that we/they can provide, which you might be interested in, so that the these are more relevant to you. This may also include us trying to determine how likely it is that you will (not) interact with these (e.g., how (un)likely are you to be a basketball fan);

· Analyzing how you interact with our Properties and webforms and identifying areas where you may encounter problems or confusion to improve the user experience and make the Properties and webforms more intuitive and user-friendly. Similarly, this information can help our developers identify and troubleshoot technical issues, such as broken links, slow page load times, or software bugs;

· Recognizing that you are a returning customer to allow you to benefit from your preferred settings on our properties, and to recommend the intended geographic website for the location we observed you may be in (e.g., based on your IP address); and

· Identifying your activity across devices, channels, and platforms for the above purposes.

To place/access cookies that are necessary for us to operate the website and provide other requested services to you; or where we consent is not required for further use of data collected through cookies or trackers on our Properties.

Depending on your jurisdiction, we may rely on your consent or our legitimate interest to broaden our marketing activity to an audience, which is/may be interested in visiting our Properties, purchasing our products, or using our services. This means that we share details of existing customers with third parties, including with social media companies to show Fanatics products (and those of our Business Partners) to our customers while they are visiting such social media sites as well as to create ‘lookalike’ audiences. This marketing activity may occur on one of our Properties or on other websites that you may visit (including social media sites).

To fulfil your order, provide services, confirm your identity, take payment and deliver your goods to you or the recipient you indicate, to deal with any complaints or any after sales services, including for warranty purposes, online or at a venue/event, in case of an in-venue/event sale.

To fulfil your order and deliver your goods, where, in certain cases, we fulfil orders on behalf of our Business Partner, who have a contract with you, from our own stock.

To facilitate payment options, we share your personal data with our payment services providers (such as Klarna – you can find information on Klarna here) to assess whether you qualify for their payment options and to tailor the payment options for you. Your interactions with payment services providers, including how they process your personal data, are governed by their respective privacy policies.

To confirm your identity. To keep records required by law or to evidence our compliance with laws, including tax laws, consumer protection laws and data protection laws (e.g., to keep evidence that we complied with your data subject requests, to make sure we are able to identify you when checking whether you gave us your consent or not, e.g., based on cookie or other information we collect/observe/infer about you). To provide information to law enforcement agencies or other authorities where we are required to do so.

To share your information with our Business Partners: This means that although we control this website and sell the products you purchase directly to you (including managing all aspects of fulfilment), we have been asked to do so by our Business Partners and are licensed to use their brand. As a part of that relationship, we share details of customers of our Business Partners’ products. Our Business Partners will use your personal data in accordance with their privacy policy and you can contact them directly with any questions by emailing the relevant contact set out in their privacy policy.

For our internal business administration, to manage and promote the safety, security and integrity of our Properties and customer accounts, including keeping general records of customers, sales, customer care and other interactions and to protect genuine customers and our business from fraud to minimise the risk of false details being used, and abuse of card details by fraudsters. This is necessary for us to operate efficiently, deal with any issues which may arise and to protect ourselves against any future legal claims and ourselves and others against fraudulent transactions. We may also use this information to comply with legal requirements, cooperate with law enforcement and other lawful request, enforce our Terms of Use, exercise, or defend against legal claims, participate in a Corporate Transaction, and to protect safety, property, or rights.

To manage any competitions, other promotions, or public out-reach activities that you have chosen to participate in. In certain circumstances, we may ask you to give us your consent with processing of your data, for example when we organize an event/competition for youth participants and would like to use your pictures/other input or to share this information with media for promotional purposes.

Where such competitions/promotions are based on specific terms and conditions, we may process your personal data to perform a contract between us (e.g., to provide you with a discount following your request to participate in a Sign up & Save promotion).

We may share personal data with service providers to help us analyze/enrich personal data for one of the above purposes, including analyzing whether or not their services adequately meet our needs. Where possible, we will use anonymized or pseudonymized data for these purposes.

What are your rights and how to exercise them?

Under certain conditions and where provided by applicable law, you have the right to:

· Access the personal data, we hold about you and obtain a copy of such data.

· Correct inaccurate or incomplete personal data, we hold about you.

· Ask to have your personal data erased under certain circumstances.

· Restrict our use of your personal data under certain circumstances.

· Ask that we transfer the information you gave us from one organization to another, or give it to you. The right only applies if we are processing information based on your consent or under, or in talks about entering into a contract and the processing is automated (this is known as a Data Portability right).

· Refuse or withdraw consent, where we ask(ed) you for one. The lawfulness of our processing of your data that occurred before you withdrew your consent will not be affected.

· Object to our processing of your personal data for the those of the above purposes, where we rely on our legitimate interest to do so (e.g., where we use third party service providers to learn additional attributes about our customers to improve our services and advertising). You always have the right to object when we process your personal data for direct marketing purposes (see below how).

To exercise your privacy rights, visit the applicable privacy rights request page. You can contact us if you have a concern. Depending on applicable law, you may also be able to file a complaint with the relevant authority.

We will not discriminate against you, in any manner prohibited by applicable law, for exercising these rights.

Verification: To process your requests, we may need to obtain information to locate you in our records or verify your identity. We may collect some or all of the following data: first and last name, email, and postal address. In some cases, we may request different or more information, including a signed declaration. If you submit a request, you may also need to verify your identity by clicking a link in an email sent to your email account.

Authorized Agents: authorized agents may exercise rights on behalf of consumers. We may require the agent to demonstrate authority to act on behalf of you by providing signed permission from you. We may also require you to verify your own identity directly with us or to directly confirm with us that you provided the authorized agent permission to submit the request.

Please contact us if you have any concern about how your personal data is processed and we will try to resolve your concerns. However, if you consider that we are in breach of our obligations under data protection laws, you may lodge a complaint with the Information Commissioner’s Office in the United Kingdom or your home country.

Email and Text (SMS) Opt-Outs.

You can always change your preferences/opt-out of marketing communications via the unsubscribe link on any non-transactional email from us. If you created an account on our Properties, you can also change your preferences within your account. Direct marketing communications may include a technology (called a web beacon) that unobtrusively collects analytics or other electronic network activity, such as whether you have received or opened the communication, clicked a link in the communication and technical information such as your IP address and information about your device. We may also combine your personal data collected through direct marketing communications, surveys, and other technologies with personal data we collected through other channels or third parties for the same purposes as outlined in this Privacy Policy. If you wish to stop receiving text messages from us, reply STOP to any text message sent from us. For more information, see our Terms of Use. Message & data rates may apply.

Please note that unsubscribing will opt you out of marketing emails from the affiliate you unsubscribe from and you will still receive emails non-marketing messages related to our site, your account and/or any orders you place. You may also continue to receive emails or texts for other Fanatics affiliates and partner sites.

If you wish to stop receiving text messages from us, reply STOP to any text message sent from us. For more information, see our Terms of Use.

Mobile Application-Based Opt-Outs.

· Personalized Advertising. To the extent we have launched an App, you may opt out of certain personalization of advertisements on mobile applications or reset advertising identifiers via your device settings. Depending on your operating system, you may be asked for consent with certain personalized advertising. To learn how to limit ad tracking or to reset the advertising identifier on your iOS and Android device, click on the following links:

o iOS - https://support.apple.com/en-us/HT202074

o Android - https://support.google.com/ads/answer/2662922?hl=en

· Location Tracking. In some cases, such as when using an App, you may also adjust the settings on your mobile device to allow or restrict the sharing of location information. For example, the “location” permissions on your mobile device may allow you to elect whether to never share location information with us, to share location information only while you are using the Properties or always share location information even if you are not using the Properties. If you elect to not share your location information, you may be unable to access some features of our services that are designed for mobile devices. Also, if you prevent the sharing of location information, we may still estimate your general location based on the IP address you use to access our services.

Third-Party Websites and Social Media Services

The website may contain links to other websites or Internet resources. When you click on one of those links, you are contacting another website or Internet resource. We have no responsibility or liability for, or control over, those other websites or resources or their collection, use and disclosure of your personal data. We suggest that you read the privacy policy and terms of use of each such website, which govern your interaction with them.

a. Third-Party Websites. The Services may contain links to other websites or Internet resources. When you click on one of those links, you are contacting another website or Internet resource. We have no responsibility or liability for, or control over, those other websites or resources or their collection, use and disclosure of your information, and this Privacy Policy does not apply to personal information collected through those websites or resources. We suggest that you read the privacy policy and terms of use of each such website.

b. Social Media, Widgets and Open Forums. Our Services may allow you to engage with social media services, such as Facebook, Twitter, Pinterest and Instagram ("Social Networks"), and widgets such as the "Share this" button, or interactive mini-programs that run on our Services or which link from Social Networks to our Services ("Social Functions"), potentially including identity and messaging functions run by these networks. These Social Functions may access, collect, and integrate with your Social Network accounts and information. For example, these Social Functions may collect your IP address, identify which page you are visiting on our Services, or set a cookie. Social Functions may also be used to register you as a Services user. If you choose to use these Social Functions, you may be sharing certain Social Network profile elements with us, including your name, birthday (month/day), comments, contacts, email address, photos, or favorite teams.

This sharing is subject to each Social Network's own privacy policy and terms of use. We do not control those Social Networks or your profiles on those services, nor do we modify your privacy settings on those services or establish rules about how your personal information on those services will be used. Please refer to the privacy settings in your Social Network account to manage the data that is shared with us through your account.

Information you include and transmit online in a publicly accessible blog, chat room, or Social Network, or that you share in an open forum such as an in-person panel or survey, may be viewed and used by others without any restrictions. We do not control such uses of your personal information, and by using such services you assume the risk and acknowledge that the personal information provided by you may be viewed and used by us and/or third parties for any number of purposes and that the usage restrictions set forth in this Privacy Policy do not apply to such services. To request removal of your personal information from a blog, community forum or other publicly accessible part of the Services, contact us. In some cases, we may not be able to remove your personal information, in which case we will let you know if we are unable to do so.

Wholesale & Business-to-Business Transactions

Fanatics also engages in business-to-business interactions, such as when Fanatics interacts with the personnel of our business partners, including vendors and business customers. We collect limited information about such individuals, primarily consisting of name, demographic information, basic contact information and professional or employment-related information (such as your job title, employer, credentials, professional affiliations, skills, and other professional information). We use such information to facilitate our relationship with our business partners, including marketing.

Children’s Data

Our Properties are generally not intended for individuals below 18 years of age/13 years of age in specific countries or states, which allow for personal data collection based on child’s own consent. As a general rule, we do not knowingly collect any personal data from children under 18 years of age/13 years of age in certain specific countries or states, without consent of their parents/legal guardians. If you believe that we have inadvertently collected personal data from a child under the age of 18/13 without such consent, please contact us at the address above and we will use reasonable efforts to delete the child’s data from our databases. Please refer to our Terms and Conditions to consult age restrictions on making Orders through our Properties for minors under 18 years of age.

We may organize dedicated events for children of various age brackets. In such cases, we may further supplement this Privacy Policy with a dedicated notice, as necessary.

Cookies and Other Tracking Technologies

Our Properties (and authorized third parties) use cookies and other tracking technologies to collect information about you, your device, and how you interact with our Properties. This section contains additional information about:

· The types of tracking technologies we use and the purposes for which we use them

· The types of information we collect using these technologies

· How we disclose or make information available to others

· Choices you may have regarding these technologies

· Types of Cookies and Tracking Technologies We Use

Our Properties and the third parties that we authorize may use the following tracking technologies:

i. Cookies, which are a type of technology that install a small amount of information on a user's computer or other device when they visit a website. Some cookies exist only during a single session and some are persistent over multiple sessions over time. These may be traditional client-side or server-side cookies, local stored objects (LSOs), or part of backend server-to-server integrations.

ii. Pixels, web beacons, and tags, which are types of code or transparent graphics that contain a unique identifier. In addition to the uses described below, these technologies provide analytical information about the user experience and help us customize our marketing activities. In contrast to cookies, which are stored on a user's computer hard drive, pixels, web beacons, and tags are embedded invisibly on web pages.

iii. Session replay tools, which record your interactions with our Properties, such as how you move throughout our Properties and engage with our webforms. In addition to the uses described below, this information helps us improve our Properties and identify and fix technical issues visitors may be having with our Properties.

iv. Embedded scripts, custom links and SDKs , which allow us to build and integrate custom apps and experiences, some of which may be developed by a third party.

a. Purposes for Using These Technologies

We and authorized third parties use these technologies for purposes including:

i. Personalization, such as remembering user preferences, authentication, login details and browsing behavior; tracking your activity across online properties and platforms over time to better understand your preferences and interests; and personalizing online content;

ii. Improving performance, such as maintaining and improving the performance of our Properties and Services;

iii. Analytics, such as analyzing how our websites are used. For example, we use Google Analytics to help us improve our Properties, performance and user experiences. Google Analytics may use cookies and other tracking technologies to perform their services. To learn how Google Analytics collects and processes data, please visit www.google.com/policies/privacy/partners ; and

iv. Advertising , such as providing you with offers that may be of interest to you; conducting targeted advertising to you on our Properties and those of third parties; and measuring the effectiveness of our communications with you and advertising campaigns, including identifying how and when you engage with our communications.

b. Information Collected

These tracking technologies collect data about you and your device, such as your IP address, location (both approximate and precise), cookie ID, device ID, AdID, operating system, browser used, browser history and referrers, search history, and information about how you interact with our Properties (such as pages on our Properties that you have viewed).

c. Disclosures of Your Information

We may disclose information to third parties or allow third parties to directly collect information using these technologies on our Properties, such as social media companies, advertising networks, companies that provide analytics including ad tracking and reporting, security providers, infrastructure service providers (such as to reduce delays and increase efficiency of the Properties based on your location), and others that help us operate our business and Properties.

d. Your Choices

Some of the third parties we work with participate with the Digital Advertising Alliance (“DAA”) and Network Advertising Initiative (“NAI”). The DAA and NAI provide mechanisms for you to opt out of interest-based advertising performed by participating members at http://www.aboutads.info/choices/ and https://optout.networkadvertising.org/ . You may also click on the AboutAds icon on advertisements and follow the instructions on how to opt out.

You can also refuse or delete cookies using your browser settings. If you refuse or delete cookies, some of our Properties’ functionality may be impaired. Please refer to your browser’s Help instructions to learn more about how to manage cookies and the use of other tracking technologies. If you change computers, devices, or browsers; use multiple computers, devices, or browsers; or delete your cookies, you may need to repeat this process for each computer, device, or browser. Opting out of interest-based advertising will not opt you out of all advertising, but rather only interest-based advertising from us or our agents or representatives.

Some browsers have incorporated Do Not Track (“DNT”) preferences. At this time, we do not honor Do Not Track signals. Some browsers have incorporated Global Privacy Controls (“GPC.”) When a compliant signal is detected by the Properties, we honor GPC controls.

When and who do we share your personal data with?

Party

Service Providers, Fanatic Group Entities and Other Third-Party Affiliates

Organizations we work with to organize events

Professional Advisors

Prospective purchaser or purchaser of any part of our business

Law enforcement or under legal circumstances

Media

Other third parties

Identifiers, such as your contact information (including your name, email address, postal address, and telephone number), alias, unique personal identifier, social media identifiers, authentication information you create (such as account password), and device identifiers (such as advertising IDs, pixel and cookie IDs, Internet Protocol (“IP”) address, and ICCID) or information regarding your attendance at a venue/event, in case of an in-venue/event sale (e.g., your seat number or sector where you are seated so we can deliver/arrange the pickup of your order).

Personal information subject to the California Customer Records Act, such as financial information (including financial account number), signatures, and your physical characteristics or a description of you

Characteristics of protected classifications under California or Federal Law, such as gender

Internet or other electronic network activity information that is gathered automatically when you interact with our Services or with our advertisements, such as browsing and search history, browser information, device type, OS version, and other information about your interactions with our Services

Geolocation data, such as IP-based geolocation

Commercial information, such as purchase information (including payment method and payment information) and related records (such as information about returns, shipping, customer service interactions)

Audio, electronic, visual, or other sensory information , such as call recordings when you call us, chat with us, pictures that you may provide (including of ID cards), video footage from events or that you submit, chats, posts, reviews or other comment you provide, or other similar information

Biometric information, such as a scan of your facial geometry used to verify your identity

Professional and employment-related information, such as your job title, employer, credentials, professional affiliations, skills, and other professional information

Inferences drawn from any of the information we collect to create a profile about you reflecting your preferences and characteristics

Sensitive personal information, including account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; precise geolocation; and racial or ethnic information

Other Voluntary Information

Observed Information

Why We Share

We may share your personal data with our service providers (who process data on our behalf), third party affiliates (which may process your personal data for their own purposes), our Business Partners and our Fanatics affiliated entities. Some of these parties may not be located where you reside.

We will have in place an agreement with our service providers which will restrict how they are able to process your personal data and require them to keep it secure.

We use service providers in:

· the fulfilment of your orders, for example for personalisation services, or where products are shipped directly by the manufacturer from their warehouse.

· IT providers, internet service providers, and data analytics providers.

· The provision of our payment and finance systems, and to anticipate, prevent, and detect fraud.

We also share personal data with our own affiliates and subsidiaries, and other affiliated entities for:

· marketing or analytics purposes,

· providing loyalty and identity services or programs,

· who provide some services for us, or

· where they process personal data for their own purposes.

Our website also contains scripts from third party affiliates who may gather information about you in order to verify referrals from third party advertising (i.e., to verify that you actually purchased something on our Properties, based on your interaction with an advertisement on a different site). It may be collected directly by them and processed in accordance with their privacy policies.

Third-party affiliates also help us broaden our marketing activities to reach an audience, which is/may be interested in visiting our Properties and help us better understand our customers, by providing additional information collected about those customers.

We may share your personal data with organizations we work with to organize events, including competitions for our customers and other individuals, as well as educational and community outreach activities.

We may also share your personal data with various professional advisors such as lawyers, accountants, auditors, translators, and other professionals, where they advise us on our relationship.

We may share your personal data with third parties whose merchandise we sell on our Properties and are licensed to use their brand (“Business Partners”) (or their service providers) to fulfill your orders and provide loyalty and identity services or programs.

Business Partners may use the shared personal data for their own purposes. Please contact such Business Partners directly for information about their privacy practices or to exercise rights you may have (including if you would like to opt-out of receiving future emails from a Business Partner).

We may share any of your personal data with a prospective purchaser or purchaser of any part of our business, or otherwise in connection with a sale, merger, change of control, bankruptcy, or similar transaction on the basis of our legitimate interests and the interests of our purchaser, so that they can appropriately value the business and assess any risks and continue doing business with you after the acquisition.

We may share your personal data: (a) as required by law or legal process; (b) to investigate suspected fraud, harassment, or other violations of any law, rule, or regulation; (c) to investigate suspected violations of any terms or policies applicable to the Properties or the services provided by us or our third party providers or affiliates; or (d) where we reasonably conclude that it is necessary for defending, exercising or establishing our legal rights.

We may also share your personal data with media, such as in instances where you participated in some of our competitions and events, youth and community programs and other Fanatics public engagement activities.

With your consent.

International Transfers

If you are in United Kingdom, the European Economic Area or Switzerland:

If any service provider, this party affiliate, Business Partner or affiliated entity is based outside of the United Kingdom, the European Economic Area or Switzerland, in a country, which was not recognized as providing adequate protection to personal data by the European Commission the United Kingdom Secretary of State and/or the Swiss Federal Data Protection and Information Commissioner, data protections provided by those countries may not be equal to those of the UK, EEA or Switzerland. In those cases, we will ensure that we have an appropriate contract for the international transfer of personal data with them, they have binding corporate rules, approved code of conduct or certification in place, or that we can apply a permissible statutory derogation. In respect of Fanatics LLC, and our affiliates entities we share your personal data with, we have a contract in place in the form authorised by the European Commission, the United Kingdom Secretary of State and Parliament and Swiss authorities, for the international transfer of personal data.

Please reach out to us using the contact information above, if you want to receive further information or, where available, a copy of the relevant data transfer mechanism.

How long do we keep your information for?

We will retain your personal data for as long as we need to fulfil the purposes set out in the Privacy Policy and for as long as we have a legal requirement or need to do so. Different retention periods may apply for to different types of records and data. [EV1] If you would like to know more about retention periods applicable to your particular circumstance, you can contact us.

Updates to this Privacy Policy

We may update this Privacy Policy from time-to-time. When required under applicable law, we will provide you with an appropriate notification regarding any changes we make by posting the updated version of the Privacy Policy/ provide a notification on this website/ or reaching out to you directly, as appropriate. We have the sole discretion to change, modify, add, or remove portions of this Privacy Notice from time to time. New versions of this Privacy Notice will be posted here.

Accordingly, when you access or use the Services, you should check the date of this Privacy Notice and be aware of any changes since the last version. Your continued use of the Services following the posting of any changes to this Privacy Notice means that you accept such changes.

Terms and Conditions: Use of the Properties, products and services is governed by, and subject to, the Terms and Conditions. Your use or accessing of the Services constitutes your agreement to be bound by the Terms and Conditions.

The categories of Third Parties to which we disclose personal information for a business purpose or to whom we sell or share personal information, including for targeted advertising, are summarized in the chart below. We do not knowingly sell or share the personal information of minors under the age of 16.

Our data disclosure practices are detailed in the chart below:

Categories of Personal Information We Collect

Legal Information

Preference Information

Communications

Account Information

Categories of Third Parties to Which we Disclose Personal Information for a Business Purpose

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

·Other entities with your consent

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

· Fanatics Family of Companies and their affiliates

· Service providers

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

· Fanatics Family of Companies and their affiliates

· Service providers

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Other entities with your consent

Fraud checks or flags raised about your transactions, payment card refusals, complaints and information related to their resolution, legal requests.

Your marketing preferences, your account settings including any default preferences, any preferences we have observed and/or inferred, such as the types of offers that interest you (e.g., what teams/sports you like, which types of products are your favourite, etc.), or the areas of our website that you visit, likelihood that you will (not) interact with our Properties in a certain way (e.g., how (un)likely are you to buy merchandise from certain teams/leagues).

Communications we may have with you, whether relating to a transaction or not. Please note that we keep all written communications and record calls to our customer services team.

Your name, password, account ID/FanaticsID, phone number, email, and other information specifically associated with your account.  If you have account with us, we may associate your activity on and off our Properties with your account, such as Transaction Information, Contact Information, Observed Information, and other data.

Voluntary information you provide/indicate to us/allow us to collect other than the above, such as your age or date of birth, gender, favourite teams or players, responses to surveys or competition entries, or pictures/videos of you.

Online and other electronic activity that is gathered automatically when you visit or interact with our Properties, communications and advertisements, or those of our service providers, Business Partners, or other third parties that share information with us. This includes details of your online browsing activities, such as the pages, products or areas that you visit and communications that you interact with (such as when you open an email/text message you received from us), the date and time you access/open them, the operating system you are using or which link has brought you to a particular website/advertisement (e.g., when you clicked on it in an email communications/other websites).

We also collect your device and other identifiers (such as advertising IDs, pixel, and cookie IDs (see our Cookie Policy), and IP address) and other information we may infer about you, such as a geographical region, based on your IP address; income and gender based on your geographical region or purchases, and how you feel about our brand, based on social media data.

Our third-party service providers may allow us to append additional information they observed or inferred about you to help us understand additional characteristics about you

Categories of Third Parties to Which Personal Information is Sold or Shared, including for Targeted Advertising

· Fanatics Family of Companies and their affiliates

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Business Partners

· Fanatics Family of Companies and their affliates

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Business Partners

· Fanatics Family of Companies and their affiliates

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Business Partners

· Fanatics Family of Companies and their affiliates

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Business Partners

· Fanatics Family of Companies and their affiliates

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Business Partners

· Fanatics Family of Companies and their affiliates

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Business Partners

· Fanatics Family of Companies and their affiliates

· The public or third parties when you choose to do so

· Service providers

· Professional consultants

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Law enforcement, government agencies, and other recipients for legal, security, or safety purposes

· Other entities in connection with a corporate transaction

· Business Partners

· Other entities with your consent

N/A

· Fanatics Family of Companies and their affiliates

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Business Partners

· Fanatics Family of Companies and their affiliates

· Vendors that process your transactions

· Entities that provide you with services or benefits

· Business Partners

N/A