NEWS

SPORTS ILLUSTRATED: USC Women's Basketball Superstar Makes NIL History with Fanatics Partnership

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the hardwood and in NIL for the Women of Troy, setting a new standard for athlete marketing.

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THE CHICAGO TRIBUNE: How Topps is using the Tokyo Series to build its passionate baseball card-collecting community in Japan

Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building, bracketed by images of baseball cards featuring some of the most notable Chicago Cubs and Los Angeles Dodgers players.

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THE ATHLETIC: Topps, Fanatics announce Tokyo Series trading cards and merchandise as demand grows in Japan

Ahead of MLB’s 2025 Tokyo Series between the Los Angeles Dodgers and Chicago Cubs on March 18-19, Topps and parent company Fanatics have announced a merchandise collection and trading card sets created in collaboration with one of Japan’s most famous artists, Takashi Murakami. 

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