The Shohei Ohtani (and more) effect was strong for Fanatics during MLB’s two-game, season-opening Tokyo Series between the Los Angeles Dodgers and Chicago Cubs.

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the hardwood and in NIL for the Women of Troy, setting a new standard for athlete marketing.

Fanatics is dropping a limited edition Nike MLB Sakura Elite jersey.

Fanatics has made its long-expected push into ticketing.

Ahead of MLB’s 2025 Tokyo Series between the Los Angeles Dodgers and Chicago Cubs on March 18-19, Topps and parent company Fanatics have announced a merchandise collection and trading card sets created in collaboration with one of Japan’s most famous artists, Takashi Murakami. 

Fanatics is expanding its work with fashion designer Todd Snyder to include NHL apparel, the latest deal in a strategy that the company says is bringing new buyers to its empire of licensed sports apparel.

Todd Snyder is expanding his relationship with Fanatics by creating an elevated collection of fan apparel for the National Hockey League.

Most football fans already have a closet full of T-shirts, sweatshirts, hats and more in their closets, but when your team wins the Super Bowl, it's tempting to add to the collection.

Fanatics, the sports product and experience company founded by Michael Rubin, is partnering with Boardroom, the sports media company founded by Rich Kleiman and Kevin Durant, to expand its presence in the professional athlete development space.

When the USA faces Canada in the 4 Nations Face-Off on Feb. 15, it will be the long-awaited first NHL clash between a generation of stars representing their nations.

As the Los Angeles wildfires have tragically impacted thousands across the Pacific Palisades, Eaton, Altadena and more, Fanatics has partnered with L.A. sports teams to support the city in their time of need.

Skims cofounder Emma Grede and fashion designer Kristin Juszczyk have teamed up with the National Football League and Fanatics to launch a new apparel brand called Off Season.

For years, the virtual world has mixed with reality. So, it comes as no surprise Fanatics is getting into the game.

Sports fans can still rely on Fanatics for all their officially licensed sports apparel needs.

Nebraska student Maxwell Anderson gained internet fame this semester for wearing different jerseys in the front row of his geography class.

NHL Winter Classic jerseys always mine the past for design inspiration.

We spoke with CEO Eli Kumekpor, Conceited, Don C, and Fabolous on the brand’s past, present, and future, as well as its plans for ComplexCon 2024.

The World Rugby global governing body has struck an exclusive worldwide deal with e-commerce and merchandise giant Fanatics, through which that brand takes responsibility for World Rugby’s retail and licensing program through 2029.

Gracie Hunt is stepping into the world of NFL fan fashion with a splash.