NHL Winter Classic jerseys always mine the past for design inspiration.

We spoke with CEO Eli Kumekpor, Conceited, Don C, and Fabolous on the brand’s past, present, and future, as well as its plans for ComplexCon 2024.

The World Rugby global governing body has struck an exclusive worldwide deal with e-commerce and merchandise giant Fanatics, through which that brand takes responsibility for World Rugby’s retail and licensing program through 2029.

Gracie Hunt is stepping into the world of NFL fan fashion with a splash.

Dodgers fans were ready to celebrate the second Walker Buehler struck out Alex Verdugo for the final out of the World Series.

When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association.

NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing.

Fanatics announced Monday that its previous all-time, 30-day, post-WNBA Finals sales record was broken by the new champion New York Liberty, whose championship merchandise became the fastest selling in league history in fewer than 24 hours.

Fanatics announced a multiyear, exclusive deal with Connor Bedard Wednesday that will make the company the sole source for the Chicago Blackhawks star’s officially licensed memorabilia. 

The Utah Hockey Club hopes to make its first jersey available to the public as early as November, an impressive accomplishment considering the tight timeline since the NHL established the new franchise April 18.

Already having assumed control of the NHL’s jersey program, Fanatics is now overhauling how that effort reaches fans. 

The WNBA boom continues heading into the All-Star break, as data provided by Fanatics shows that sales of league merchandise across the retailer's network of sites have increased by over 500% since the beginning of the regular season compared to the same period last year.

Fanatics and the NHL on Wednesday unveiled new on-ice player jerseys for the 2024-25 season, which officials say have been tested and refined well before making their debut in games this fall.

When Macklin Celebrini gets summoned to the stage inside the Las Vegas Sphere on Friday night, the sweater the presumptive first-overall draft pick pulls over his head will have a new logo stamped on the back collar.

After years with card manufacturer Panini America, the Premier League has agreed to an exclusive multi-year deal with Fanatics Collectibles to produce trading cards.

Fans of the Chicago Bears seem pretty excited to have former USC quarterback and Heisman Trophy winner Caleb Williams on the team.

The Chicago Bears kicked off the Caleb Williams era last night after selecting the star quarterback with the first overall pick in the 2024 NFL draft.

Travis Scott is going back to college — sort of. La Flame’s Cactus Jack company has teamed up with Fanatics, Lids and Mitchell & Ness to design the Jack Goes Back to School collection.

Three of the stars playing in this weekend’s Super Bowl — San Francisco 49ers running back Christian McCaffrey, quarterback Brock Purdy and Kansas City Chiefs QB Patrick Mahomes — have dominated jersey sales throughout the NFL season.