NEWS
CBS SPORTS: Eagles fans break record for most Super Bowl merchandise purchased 24 hours after NFL championship game
Most football fans already have a closet full of T-shirts, sweatshirts, hats and more in their closets, but when your team wins the Super Bowl, it's tempting to add to the collection.
THE HOLLYWOOD REPORTER: Fanatics Teams Up With Kevin Durant’s Boardroom in Expansion Into Pro Athlete Development
Fanatics, the sports product and experience company founded by Michael Rubin, is partnering with Boardroom, the sports media company founded by Rich Kleiman and Kevin Durant, to expand its presence in the professional athlete development space.
ESPN: NHL 4 Nations Face-Off uniforms - and what each represents
When the USA faces Canada in the 4 Nations Face-Off on Feb. 15, it will be the long-awaited first NHL clash between a generation of stars representing their nations.
COMPLEX: Fanatics, Sports Teams Partner for ‘LA Strong’ to Raise Relief Funds
As the Los Angeles wildfires have tragically impacted thousands across the Pacific Palisades, Eaton, Altadena and more, Fanatics has partnered with L.A. sports teams to support the city in their time of need.
WWD: Kristin Juszczyk and Skims Cofounder Emma Grede Launch Off Season Apparel Brand in Collaboration With NFL and Fanatics
Skims cofounder Emma Grede and fashion designer Kristin Juszczyk have teamed up with the National Football League and Fanatics to launch a new apparel brand called Off Season.
CLLCT: Fanatics awarding NIL deals to virtual college players
For years, the virtual world has mixed with reality. So, it comes as no surprise Fanatics is getting into the game.
SPORTS ILLUSTRATED: Fanatics is Flexing its Star Power to Make Sports Fashion Cool
Sports fans can still rely on Fanatics for all their officially licensed sports apparel needs.
SPORTS ILLUSTRATED: Viral Jersey-Wearing Nebraska Student Gets Wholesome Gift From Fanatics
Nebraska student Maxwell Anderson gained internet fame this semester for wearing different jerseys in the front row of his geography class.
ESPN: Blackhawks, Blues make history with 2025 Winter Classic jerseys
NHL Winter Classic jerseys always mine the past for design inspiration.
COMPLEX: 120 Years and Counting: How Mitchell & Ness Is Making a Comeback
We spoke with CEO Eli Kumekpor, Conceited, Don C, and Fabolous on the brand’s past, present, and future, as well as its plans for ComplexCon 2024.
Sportcal: Major global Fanatics, World Rugby merchandise partnership
The World Rugby global governing body has struck an exclusive worldwide deal with e-commerce and merchandise giant Fanatics, through which that brand takes responsibility for World Rugby’s retail and licensing program through 2029.
SPORTING NEWS: Gracie Hunt’s Chiefs Collection with WEAR by Erin Andrews
Gracie Hunt is stepping into the world of NFL fan fashion with a splash.
LOS ANGELES TIMES: Dodgers Set Merchandise Sales Record After World Series
Dodgers fans were ready to celebrate the second Walker Buehler struck out Alex Verdugo for the final out of the World Series.
WWD: Lululemon to Create Fan Apparel for the National Hockey League
When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association.
ESPN: NHL players and partners model for Fanatics/Lululemon collab
NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing.
SPORTICO: Liberty Merch Becomes Fanatics’ Fastest Post-Finals Seller
Fanatics announced Monday that its previous all-time, 30-day, post-WNBA Finals sales record was broken by the new champion New York Liberty, whose championship merchandise became the fastest selling in league history in fewer than 24 hours.
Sportico: Bedard, Fanatics Sign Exclusive Autographed Memorabilia Deals
Fanatics announced a multiyear, exclusive deal with Connor Bedard Wednesday that will make the company the sole source for the Chicago Blackhawks star’s officially licensed memorabilia.
NHL.COM: Utah Hockey Club ‘really proud’ of inaugural jersey design with Fanatics
The Utah Hockey Club hopes to make its first jersey available to the public as early as November, an impressive accomplishment considering the tight timeline since the NHL established the new franchise April 18.