relentlessly enhancing the fan experience
100M+
Reachable Fans
900+
Sports Properties
6,000+
Athlete Relationships
About Fanatics
Fanatics is a leading global digital sports platform redefining how fans connect with the teams, players, and moments they love. Our businesses – Fanatics Commerce, Fanatics Collectibles, Fanatics Gaming, Fanatics Fest, Fanatics Markets, Fanatics Advertising, Fanatics Credit Card and Fanatics Studios – maximize the presence and reach for hundreds of partners globally and create a one-stop experience that allows fans around the world to buy, wager, collect and engage with their favorite sports in deeper, more immersive ways. This includes licensed fan gear and lifestyle products, sportsbook, iGaming and prediction market platforms, physical and digital trading cards, live events, premium sports entertainment content, and more. Together, they form a powerful, integrated ecosystem delivering personalized experiences to over 100 million fans worldwide. Fanatics holds partnerships with over 900 sports properties, from professional leagues and players’ associations to teams, colleges, and retail partners; over 6,000 athletes and celebrities; and over 2,000 retail locations, including all Lids retail stores. Backed by a team of more than 22,000 employees, Fanatics is committed to relentlessly enhancing the fan experience.
unmatched roster of the
sports world’s preeminent leagues, teams and global brands
BUILDING AN END-TO-END DIGITAL SPORTS EXPERIENCE
FANATICS COMMERCE
FANATICS COMMERCE
A leading designer, manufacturer, and retailer of licensed consumer products, including fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. Operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally.
FANATICS COLLECTIBLES
FANATICS COLLECTIBLES
A leading licensor, producer, designer, and seller of physical and digital trading cards, sports memorabilia, and other digital assets for entertainment and sports properties globally, as well as a manufacturer of physical and digital trading cards.
FANATICS BETTING & GAMING
FANATICS BETTING & GAMING
An online and retail sports betting and online casino real-money wagering platform.
FANATICS EVENTS
FANATICS EVENTS
Fanatics Events is building the largest and most exciting network of sports and collector fan events around the world.
FANATICS STUDIOS
FANATICS STUDIOS
Fanatics Studios is a transformative joint venture by Fanatics and OBB Media, the award-winning next-gen entertainment studio, creating the premier global studio for sports entertainment.
FANATICS MARKETS
FANATICS MARKETS
A prediction markets platform that enables fans to engage with real-world sports, cultural, economic, and political events in a new, data-driven way. Fanatics Markets expands the Fanatics digital ecosystem beyond commerce by combining fan passion with real-time forecasting and interactive market participation.
FANATICS ADVERTISING
FANATICS ADVERTISING
Fanatics Advertising is a next-generation sports media platform connecting brands with 100M+ fans across sports content, commerce, and culture. We offer brands onsite and offsite media solutions that help them authentically engage with these fans and drive measurable growth.
FANATICS ONE
Fanatics ONE is a first-of-its-kind loyalty program that connects the entire Fanatics ecosystem to reward fandom like never before.
BRANDS IN OUR PORTFOLIO
