NEWS

THE SOURCE: Fanatics Sportsbook Debuts 2026 World Cup Campaign as U.S. Fan Excitement Surges

Fanatics Sportsbook has launched its new global soccer campaign, capturing how Americans uniquely experience the tournament. Rather than focusing solely on the matches, the creative spot highlights modern online sports culture through interconnected vignettes of relatable betting archetypes.

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Company: All, Company: Fanatics Commerce Seth Schlechter Company: All, Company: Fanatics Commerce Seth Schlechter

SPORTS BUSINESS JOURNAL: PSG’s merchandise sales reach new record after Champions League win

Merchandise sales in the 12 hours after Ligue 1 club Paris Saint-Germain’s UEFA Champions League victory were the highest in Fanatics history for an individual team win outside of the U.S. Sales on the official online PSG store on Saturday beat the previous international daily record by 60%, set last year following PSG’s first Champions League win.

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