Fanatics
Commerce

Fanatics Commerce is a leading designer, manufacturer, and seller of licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods. It operates a vertically-integrated platform of digital and physical capabilities for leading sports leagues, teams, colleges, and associations globally – as well as its flagship site, www.fanatics.com

Fanatics Commerce has a broad range of online, sports venue, and vertical apparel partnerships worldwide, including comprehensive partnerships with leading leagues, teams, colleges, and sports organizations across the world—including the NFL, NBA, MLB, NHL, MLS, Formula 1, and Australian Football League (AFL); the Dallas Cowboys, Golden State Warriors, Paris Saint-Germain, Juventus, Chelsea FC, and Tokyo Giants; the University of Notre Dame, University of Alabama, and University of Texas; the International Olympic Committee (IOC), England Rugby, and the Union of European Football Associations (UEFA).

 
 

1.5M+

Unique Product SKUs

 

1K+

Different Brands Across Our Sites


45M+

Items Manufactured By Fanatics Each Year


180+

Countries Sold To

 

Fanatics is proud to have a world-class executive team setting the course for our passionate employees around the globe.

Commerce Leadership Team

Next generation of e-commerce

Fanatics’ end-to-end e-commerce capabilities are designed to meet the real-time demand of fans.

Fanatics has transformed the way quality fan gear and apparel is designed, manufactured and delivered.

Global Vertical Brands

Fanatics Commerce’s in-venue and special event business is an integral part of our mission to offer fans a comprehensive shopping experience across all channels.

Global in-venue & Event

Fanatics Team Shop-145.jpg

Fanatics is the majority owner of Lids, the leader in physical sports retail.

lids

Fanatics has relationships with 900+ properties which includes many of the sports world’s most prominent brands.

Commerce Partners

Fanatics College brings fans closer to the schools they love, both on game day and beyond.

Fanatics College

Fanatics’ exclusive collectibles and memorabilia division, Fanatics Authentic, offers the widest selection of officially licensed, one-of-a-kind products for sports fans.

Exclusive Athletes &
Memorabilia

Unlocking the licensed sports opportunities for fans and partners across China.

fanatics china

Fanatics COMMERCE News