NEWS

Company: All, Company: Fanatics Commerce Seth Schlechter Company: All, Company: Fanatics Commerce Seth Schlechter

THE WALL STREET JOURNAL: Fanatics Adds LeBron James, Kevin Durant as Partners in Sportswear Company

Sports-merchandise giant Fanatics Inc. has expanded its ownership group in throwback-sportswear company Mitchell & Ness to include basketball stars LeBron James and Kevin Durant, Fanatics Chief Executive Michael Rubin said Tuesday at The Wall Street Journal’s Tech Live conference.

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Company: All, Company: Fanatics Commerce Seth Schlechter Company: All, Company: Fanatics Commerce Seth Schlechter

SPORTICO: Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal

Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of licensed sports merchandise in charge of e-commerce, select apparel/collectibles, and physical retail locations associated with the 2028 Summer Games.

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SPORTS ILLUSTRATED: Alabama Opening Team Store With Official Apparel, NIL Merchandise

Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.

The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.

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ESPN: Fanatics and Topps announce trading card agreements for college football and basketball

Fanatics Collectables and Topps have announced comprehensive agreements to produce collegiate football and basketball trading cards -- partnerships that include nearly 150 universities and, separately, more than 200 name, image and likeness deals with athletes.

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