BOARDROOM: Ken Turner Named Fanatics Collectibles’ First-ever Chief Marketing Officer

On Thursday, Fanatics Collectibles announced Ken Turner as its first Chief Marketing Officer, a position he previously held at Red Bull North America, where he additionally served as Executive Vice President.

The CMO role at Fanatics’ trading cards and collectibles division was created specifically for Turner, who will run point on marketing strategy and creative storytelling efforts with leagues, athletes, and content creators under Fanatics Collectibles CEO Mike Mahan.

“I couldn’t be more excited to join Fanatics Collectibles during a time of incredible growth and opportunity in the collectibles category,” Turner said. “Our business sits at the intersection of sports and culture, with an enormous amount of passion from the collecting community. The combination of those factors opens abundant possibilities to not only enhance the collector experience today, but to grow the  category overall, bring in new audiences and build cultural relevance through unique experiences that  we’re perfectly positioned to deliver to fans…”