NEWS

Company: All, Company: Fanatics Commerce Seth Schlechter Company: All, Company: Fanatics Commerce Seth Schlechter

CNBC: Fanatics hires former Opendoor executive to run $5 billion sports merchandise business

Andrew Low Ah Kee, who most recently was the president of Opendoor and was also previously the COO of GoDaddy, will serve as the CEO of Fanatics Commerce, which includes the company’s merchandise business covering licensed fan gear, jerseys, and other apparel and products, e-commerce and stadium and event retail.

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SPORTICO: Fanatics Closes Part of $225 Million PointsBet Deal

Every year, that’s the unofficial mantra for many U.S. sportsbooks launching new products or new features. The long-awaited Fanatics betting vertical just successfully hit that target, closing a large chunk of its $225 million acquisition of PointBet’s U.S. business Thursday, a week before the NFL’s opening night.

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FORBES: Fanatics Launches Fanatics Live: A Livestream Commerce App Redefining The Trading Card Ecosystem

Fanatics is executing another play to build its trading card ecosystem with today’s launch of its new livestream commerce business, Fanatics Live. The new app promises collectors a live shopping experience through creator-run breaks, where consumers can watch and interact with live product openings and buy cards in real time.

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FAST COMPANY: Fanatics Wants to Mix Content and Commerce with a New Live-Shopping App

Global sports retail and e-commerce giant Fanatics has officially launched Fanatics Live, a new live-shopping platform that is basically a 21st-century Home Shopping Network for sports collectibles and merchandise.

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GAMING TODAY: Fanatics to Open Retail Sportsbook Adjacent to Columbus Blue Jackets’ Nationwide Arena

Retail sportsbooks are becoming the must-have amenity for professional sports franchises in Ohio. The Columbus Blue Jackets hopped on the trend Tuesday, as Fanatics Betting and Gaming, the online and retail sports betting company within the global digital sports platform, announced plans for one adjacent Nationwide Arena.

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Company: All, Company: Fanatics Commerce Seth Schlechter Company: All, Company: Fanatics Commerce Seth Schlechter

WWD: Women’s World Cup Expected to Heighten Interest in Women’s Sports, Lift Sales of Sports Gear

The FIFA Women’s World Cup kicks off in Australia and New Zealand Thursday and will run for a month. Teams from 32 nations will be vying for the title with the reigning back-to-back champion U.S. team among the favorites to win this year’s tournament. It is expected to draw more than 2 billion viewers, or nearly a quarter of the world’s population, according to Statista.

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BOARDROOM: From Air Jordan to Fanatics, Avery Jessup Takes Flight

Fanatics is preparing to dominate the collectibles space and has built a team filled with all-stars to help them do it, including former Red Bull North America Executive VP Ken Turner and former KLUTCH Sports agent Omar Wilkes. The latest prime mover to join the Fanatics Collectibles team is Avery Jessup, who recently joined the company as Chief Commercial Officer.

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