Several high-profile NFL rookies received quite the surprise in moments captured by heart-warming video released by Fanatics Thursday.

Being a rookie at the highest level of your craft isn't easy, but words of wisdom by veterans can make the journey feel less intimidating. In a video presented by Fanatics during the NFL Rookie Premiere, several NFL legends such as Joe Montana, Aaron Rodgers, Jerry Rice, Peyton Manning and Rob Gronkowski gave some inspiration of a few of the NFL fresh faces.

As the US-based company expands its reach overseas with its first media and retail partnership with Sky Sports in the UK, Jack Boyle, Fanatics global co-president for direct-to-consumer (DTC), talks to Retail Week about the company’s key to success, global expansion and its biggest competitors.

For Fanatics Betting and Gaming chief executive Matt King, the challenge he is taking on isn’t building a market leader. He’s already done that during his tenure at FanDuel, which is currently sitting with a seemingly unassailable market share across the US. Revenue there grew from $200m to over $1bn on his watch.

Fanatics Collectibles announced the acquisition of PWCC Marketplace, one of the world's largest sports card, memorabilia and collectible auction houses.

Fanatics Inc. is late to the sports-betting game. Its chief executive thinks he has a strong hand.

Tucked into central Phoenix this spring was a rented house, where all of the furniture had been cleared out and replaced with tables full of boxes of baseball cards to be signed by players who were in the area for spring training…

Vince McMahon’s World Wrestling Entertainment is expanding its partnership with Fanatics, as the growing sports platform will now take over the global event merchandise business for the professional wrestling company.

U.S. sports merchandise retailer Fanatics Inc will run the official online stores of Italy's national soccer team and seven Serie A teams, through its acquisition of sports e-commerce firm EPI, its first foray into the Italian market.

Fanatics made waves in the sports and collectibles industries when it pried the rights to make trading cards for Major League Baseball from incumbent Topps in August 2021, ending a partnership that dated back to 1952. The sports platform company made another huge splash last January when it acquired Topps outright for roughly $500 million.

Michael Rubin, the CEO of sportswear company Fanatics, was perusing a sports card store in the Los Angeles area Sunday when he came across a young superfan of Phoenix Suns guard Devin Booker. She was filing through some of her Booker cards at Burbank Cards.

Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday.

On Thursday, Fanatics Collectibles announced Ken Turner as its first Chief Marketing Officer, a position he previously held at Red Bull North America, where he additionally served as Executive Vice President.

Omar Wilkes, one of the NBA’s most prominent agents, is leaving his post at sports agency Klutch Sports Group, founded by super-agent Rich Paul, to join digital sports platform Fanatics Inc. as the head of athlete relations at Fanatics Collectibles, the company’s trading card and collectibles business.

Don C says his new appointment as Creative Director of Premium Products at Mitchell & Ness is “a dream come true.”

Seattle Mariners center fielder and reigning American League Rookie of the Year Julio Rodriguez is the cover star of the 2023 Topps Series One, The Topps Company and its parent company, Fanatics, Inc., announced Tuesday.

Fanatics is moving into livestreamed shopping around collectibles and trading cards, hiring a former Snap and Alphabet executive to launch its new business later this year.

Fanatics founder Michael Rubin has built his $31 billion sports retail giant by looking at potential opportunities through the lens of three questions: Is it good for fans? Is it good for Fanatics partners? Is it a big enough business opportunity?

Ahead of her highly-anticipated Super Bowl Halftime Show performance next month, Rihanna has teamed up with Mitchell & Ness for a new merch collection.