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CBS SPORTS: NFL Legends Surprise Rookies with Personalized Messages at Rookie Premiere Festivities

Being a rookie at the highest level of your craft isn't easy, but words of wisdom by veterans can make the journey feel less intimidating. In a video presented by Fanatics during the NFL Rookie Premiere, several NFL legends such as Joe Montana, Aaron Rodgers, Jerry Rice, Peyton Manning and Rob Gronkowski gave some inspiration of a few of the NFL fresh faces.

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Company: All, Company: Fanatics Commerce Seth Schlechter Company: All, Company: Fanatics Commerce Seth Schlechter

RETAIL WEEK: Fanatics Boss Outlines Goal-Scoring Tactics in Europe Having Conquering the US

As the US-based company expands its reach overseas with its first media and retail partnership with Sky Sports in the UK, Jack Boyle, Fanatics global co-president for direct-to-consumer (DTC), talks to Retail Week about the company’s key to success, global expansion and its biggest competitors.

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iGAMING BUSINESS: Fanatics Matt King Brings New Thinking to US Sports Betting

For Fanatics Betting and Gaming chief executive Matt King, the challenge he is taking on isn’t building a market leader. He’s already done that during his tenure at FanDuel, which is currently sitting with a seemingly unassailable market share across the US. Revenue there grew from $200m to over $1bn on his watch.

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CNBC: How Fanatics and MLB are Planning to keep the trading card boom going

Fanatics made waves in the sports and collectibles industries when it pried the rights to make trading cards for Major League Baseball from incumbent Topps in August 2021, ending a partnership that dated back to 1952. The sports platform company made another huge splash last January when it acquired Topps outright for roughly $500 million.

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SPORTICO: Fanatics Hires Klutch’s Wilkes to Head Athlete Relations

Omar Wilkes, one of the NBA’s most prominent agents, is leaving his post at sports agency Klutch Sports Group, founded by super-agent Rich Paul, to join digital sports platform Fanatics Inc. as the head of athlete relations at Fanatics Collectibles, the company’s trading card and collectibles business.

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FAST COMPANY: Fanatics Hires a Former Snap and Google Exec to Head its New Live-Shopping Division

Fanatics founder Michael Rubin has built his $31 billion sports retail giant by looking at potential opportunities through the lens of three questions: Is it good for fans? Is it good for Fanatics partners? Is it a big enough business opportunity?

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