NEWS
FAST COMPANY: Inside Fanatics’ drive to conquer the $500 billion sports business
Over Thanksgiving break in 2020, Fanatics founder Michael Rubin flew to Detroit to spend a day with StockX founder Josh Luber. It was just supposed to be two e-commerce innovators hanging out, with Rubin responsible for the just-in-time apparel juggernaut, and Luber behind the secondary market for hot sneakers and other coveted goods.
COMPLEX: Michael Rubin’s Fanatics, Jay-Z, Meek Mill, Lil Baby, and More Acquire Mitchell & Ness for $250 Million
Michael Rubin’s Fanatics and Jay-Z, as well as several other familiar names, are among those confirmed to have acquired Mitchell & Ness.
NEW YORK TIMES: Fanatics is buying Mitchell & Ness, a fellow sports merchandiser
Fanatics, known for its sports apparel and more, has teamed up with a host of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to buy the brand merchandising company Mitchell & Ness in its latest deal to expand its sports merchandise empire…
YAHOO FINANCE: Tom Brady is 'a selling machine': Fanatics founder
Fanatics founder and CEO Michael Rubin is going to miss the legend that is Tom Brady.
Ramana Thumu Is Living His Dream at Fanatics
Ramana Thumu has built and implemented cutting-edge technology platforms, consulted at some of the world’s most innovative companies, and led teams for Silicon Valley’s most famous employers. But his emergence as a leader in the industry looked very different than that of many of his peers. In fact, he didn’t grow up with a computer in his home. He didn’t even have electricity.
SPORTICO: Georgia Fans Already Breaking Records for College Football Title Apparel
The University of Georgia’s first football national title since 1980 has sent Bulldogs fans into a buying frenzy.
NEW YORK POST: Fanatics’ Michael Rubin turns to Macy’s for more female customers
Sports retailer Fanatics wants to sell more jerseys, ball caps and T-shirts to women. It’s counting on Macy’s to help it do that.
YAHOO SPORTS: Dallas Cowboys, Fanatics ink 10-year deal to run online store
The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics.
Fanatics Gets Fair Labor Association Accreditation
The Fair Labor Association (FLA) announced today that its board of directors voted to accredit the social compliance program of Fanatics Brands, the private label division of Fanatics, Inc., a global leader for licensed sports merchandise headquartered in Jacksonville, Florida, that specializes in licensed fan apparel for the world’s most popular leagues, brands, and collegiate and professional teams.
BLOOMBERG: Russell Wilson Teams With Fanatics, Lured by Collectibles Craze
Super Bowl champion quarterback Russell Wilson signed a multiyear partnership with e-commerce giant Fanatics Inc., teaming up for an expected boom in the sports memorabilia market.
ESPN: Los Angeles Angels' Shohei Ohtani lands exclusive memorabilia deal with Fanatics
Los Angeles Angels luminary Shohei Ohtani is so electric, he rakes on his days off, too.
WSJ: In Pandemic Pivot, Fanatics Reinvents the Playbook
Through a series of quick turns, sprints, and a carefully edited playbook, leading global sports merchandiser Fanatics turned an off-the-field sports season into a success—for customers, the community, and its business.
ESPN: Las Vegas Raiders DE Carl Nassib has top-selling NFL jersey at Fanatics in day since announcement
In the 24 hours since Carl Nassib became the first active NFL player to come out as gay, the Las Vegas Raiders defensive end's jersey has been the top-selling item across the league, according to Fanatics.
SPORTICO: Paris Saint-Germain to Open L.A. Store with Fanatics Amid Expansion Push
Paris Saint-Germain is opening a permanent store in Los Angeles, a new milestone in European soccer’s growing push into North America.
CNBC: Phoenix Suns add another partnership, pairing up with Fanatics
The Phoenix Suns announced Tuesday it will partner with sports merchandise company Fanatics.
ESPN: Tom Brady's arrival boon for Tampa Bay Buccaneers merchandise sales in 2020
With Tom Brady leading the Tampa Bay Buccaneers to an NFC championship and a trip to Super Bowl LV, fans are gobbling up all they can in Brady and Bucs merchandise.
SPORTS ILLUSTRATED: Jaguars' QB Trevor Lawrence Signs Exclusive Deal With Fanatics, Reportedly Breaks Draft Night Record For Sales
Jacksonville Jaguars quarterback Trevor Lawrence has long been tabbed as one of the—if not the most—exciting prospects of a generation. While Lawrence has yet to play a down of football in the NFL and has been a Jaguar for less than 24 hours, the anticipation around his arrival is already being seen ten-fold.
FORBES: Sports Licensing Giant Fanatics To Launch In China With New Joint Venture
Michael Rubin has cornered the U.S. market for licensed sports apparel through his e-commerce company Fanatics, which handles online merchandise sales for the NFL, the NBA, MLB, Nascar and more than 300 other leagues and teams. Next on the billionaire’s agenda: China.
ESPN: Fanatics sees record sales for Tom Brady merchandise in 2-week period before 10th Super Bowl
With Tom Brady leading the Tampa Bay Buccaneers to an NFC championship and a trip to Super Bowl LV, fans are gobbling up all they can in Brady and Bucs merchandise.
FORBES: Best Private Company CFOs Of 2020
Chief financial officers performed admirably during 2020. Whether it was partnering with chief executive officers to develop new business models, being the lead communicator to employees and investors alike…