WSJ: In Pandemic Pivot, Fanatics Reinvents the Playbook

Through a series of quick turns, sprints, and a carefully edited playbook, leading global sports merchandiser Fanatics turned an off-the-field sports season into a success—for customers, the community, and its business.

Most people have an epiphany story about COVID-19, that sobering moment when the severity, urgency, and global reach of the pandemic suddenly became real and present. For Fanatics CEO Doug Mack, it’s naturally linked to the global world of sports…