CNBC: Phoenix Suns add another partnership, pairing up with Fanatics

Company: AllCompany: Fanatics Commerce
Written By Seth Schlechter
CNBC (1).jpg

The Phoenix Suns announced Tuesday it will partner with sports merchandise company Fanatics.

Fanatics will oversee the Suns’ online, mobile and in-venue team shops at Phoenix Suns Arena in what is labeled an “omnichannel retail partnership.” Fanatics will also control e-commerce operations for the Suns’ sister team, the Mercury of the Women’s National Basketball Association, and collaborate with team jersey patch partner PayPal for payment options for consumers…

Seth Schlechter
Previous

SPORTICO: Paris Saint-Germain to Open L.A. Store with Fanatics Amid Expansion Push
Next

ESPN: Tom Brady's arrival boon for Tampa Bay Buccaneers merchandise sales in 2020