NEWS
WSJ: In Pandemic Pivot, Fanatics Reinvents the Playbook
Through a series of quick turns, sprints, and a carefully edited playbook, leading global sports merchandiser Fanatics turned an off-the-field sports season into a success—for customers, the community, and its business.
ESPN: Las Vegas Raiders DE Carl Nassib has top-selling NFL jersey at Fanatics in day since announcement
In the 24 hours since Carl Nassib became the first active NFL player to come out as gay, the Las Vegas Raiders defensive end's jersey has been the top-selling item across the league, according to Fanatics.
SPORTICO: Paris Saint-Germain to Open L.A. Store with Fanatics Amid Expansion Push
Paris Saint-Germain is opening a permanent store in Los Angeles, a new milestone in European soccer’s growing push into North America.
CNBC: Phoenix Suns add another partnership, pairing up with Fanatics
The Phoenix Suns announced Tuesday it will partner with sports merchandise company Fanatics.
ESPN: Tom Brady's arrival boon for Tampa Bay Buccaneers merchandise sales in 2020
With Tom Brady leading the Tampa Bay Buccaneers to an NFC championship and a trip to Super Bowl LV, fans are gobbling up all they can in Brady and Bucs merchandise.
SPORTS ILLUSTRATED: Jaguars' QB Trevor Lawrence Signs Exclusive Deal With Fanatics, Reportedly Breaks Draft Night Record For Sales
Jacksonville Jaguars quarterback Trevor Lawrence has long been tabbed as one of the—if not the most—exciting prospects of a generation. While Lawrence has yet to play a down of football in the NFL and has been a Jaguar for less than 24 hours, the anticipation around his arrival is already being seen ten-fold.
FORBES: Sports Licensing Giant Fanatics To Launch In China With New Joint Venture
Michael Rubin has cornered the U.S. market for licensed sports apparel through his e-commerce company Fanatics, which handles online merchandise sales for the NFL, the NBA, MLB, Nascar and more than 300 other leagues and teams. Next on the billionaire’s agenda: China.
ESPN: Fanatics sees record sales for Tom Brady merchandise in 2-week period before 10th Super Bowl
With Tom Brady leading the Tampa Bay Buccaneers to an NFC championship and a trip to Super Bowl LV, fans are gobbling up all they can in Brady and Bucs merchandise.
FORBES: Best Private Company CFOs Of 2020
Chief financial officers performed admirably during 2020. Whether it was partnering with chief executive officers to develop new business models, being the lead communicator to employees and investors alike…
SPORTS ILLUSTRATED: Fulfilling Fanatic, Michael Rubin is using his influence and the power of sports for a worthy cause
This was back in the first week of February, the halcyon, long-ago days when Corona was best known for complementing burritos; lockdown was a term reserved for prison movies; and masks were reserved for Halloween…
CNBC: Fanatics acquires WinCraft, a company that makes sports-themed merchandise
Sports merchandise company Fanatics has completed another acquisition to strengthen its position in the licensed sports apparel sector as speculation increases the company will eventually go public…
BBC: Christen Press and Tobin Heath: Manchester United break merchandise sales record
Manchester United's Christen Press says the recent growth in women's-team related merchandise makes her proud of how far the women's game has come. United broke women's club-sales records after signing Press and her fellow United States forward Tobin Heath…
VOGUE BUSINESS: Can the £1 billion football jersey business overcome Covid-19?
Football kits make for lucrative deals for Nike, Adidas and others, but an always unpredictable market faces a stern test in the pandemic…
BLEACHER REPORT: Tom Brady Leads Cam Newton by Less Than 50 in Race for NFL's Top-Selling Jersey
Former and current New England Patriots quarterbacks are owners of the two highest-selling jerseys in the NFL this week. Michael Rubin of Fanatics tweeted that Tom Brady's No. 12 Tampa Bay Buccaneers jersey leads Cam Newton's No. 1 Pats jersey by less than 50 sales during NFL Kickoff Week…
YAHOO SPORTS: Fanatics Acquires Assets of Top of the World Headwear Company
Fanatics Brands continues to expand its reach. The country’s largest retailer of licensed sports merchandise has acquired some of the assets, inventory and college licensing rights of Vetta Brands. This includes its Top of the World division, the number-one licensed collegiate headwear manufacturer that produces hats for several hundred universities…
SPORTICO: Fanatics Expands Headwear Business with acquisition of Vetta Brands Assets
The world’s largest seller of licensed sports apparel is using money from a recent funding round to expand its headwear business. Fanatics is buying a handful of assets from Vetta Brands, including the headwear-licensee Top of the World and its rights to more than 600 universities. It is also taking over the brand’s 220,000 square foot warehouse in Norman, Okla., which will become the base of Fanatics’s headwear business…