Tom Brady teamed up with Kevin Hart and Travis Scott for a special fan event over the weekend.

Fanatics is executing another play to build its trading card ecosystem with today’s launch of its new livestream commerce business, Fanatics Live. The new app promises collectors a live shopping experience through creator-run breaks, where consumers can watch and interact with live product openings and buy cards in real time.

Global sports retail and e-commerce giant Fanatics has officially launched Fanatics Live, a new live-shopping platform that is basically a 21st-century Home Shopping Network for sports collectibles and merchandise.

Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting.

Fanatics’ first livestream shopping event will feature collectors opening baseball trading card packs on the field during this week’s Major League Baseball All-Star Game events in Seattle.

Fanatics is preparing to dominate the collectibles space and has built a team filled with all-stars to help them do it, including former Red Bull North America Executive VP Ken Turner and former KLUTCH Sports agent Omar Wilkes. The latest prime mover to join the Fanatics Collectibles team is Avery Jessup, who recently joined the company as Chief Commercial Officer.

Fanatics Collectibles announced the acquisition of PWCC Marketplace, one of the world's largest sports card, memorabilia and collectible auction houses.

Tucked into central Phoenix this spring was a rented house, where all of the furniture had been cleared out and replaced with tables full of boxes of baseball cards to be signed by players who were in the area for spring training…

Fanatics made waves in the sports and collectibles industries when it pried the rights to make trading cards for Major League Baseball from incumbent Topps in August 2021, ending a partnership that dated back to 1952. The sports platform company made another huge splash last January when it acquired Topps outright for roughly $500 million.

On Thursday, Fanatics Collectibles announced Ken Turner as its first Chief Marketing Officer, a position he previously held at Red Bull North America, where he additionally served as Executive Vice President.

Omar Wilkes, one of the NBA’s most prominent agents, is leaving his post at sports agency Klutch Sports Group, founded by super-agent Rich Paul, to join digital sports platform Fanatics Inc. as the head of athlete relations at Fanatics Collectibles, the company’s trading card and collectibles business.

Seattle Mariners center fielder and reigning American League Rookie of the Year Julio Rodriguez is the cover star of the 2023 Topps Series One, The Topps Company and its parent company, Fanatics, Inc., announced Tuesday.

Fanatics is moving into livestreamed shopping around collectibles and trading cards, hiring a former Snap and Alphabet executive to launch its new business later this year.

Fanatics founder Michael Rubin has built his $31 billion sports retail giant by looking at potential opportunities through the lens of three questions: Is it good for fans? Is it good for Fanatics partners? Is it a big enough business opportunity?

Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.

The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.

Fanatics has hired longtime media executive Mike Mahan to run its combined collectible division in a newly created role that hints at the company’s long-term vision for trading cards and NFTs.

Fanatics, the sports merchandise and collectibles giant, has hired former Dick Clark Productions CEO Mike Mahan to serve as CEO of Fanatics Collectibles…

Fanatics Collectables and Topps have announced comprehensive agreements to produce collegiate football and basketball trading cards -- partnerships that include nearly 150 universities and, separately, more than 200 name, image and likeness deals with athletes.

Trading card company Topps has signed a deal to become an official Uefa licensing partner for the 2024 European Championships national team soccer tournament.

Every four years during the UEFA Euros, there is something soccer fans young and old around the world have in common. Sure, they cheer on different national teams and players in one of the biggest sporting events on the planet, but with that comes the shared experience of the Panini sticker book.