NEWS
THE WASHINGTON POST: Michael Rubin’s next gamble: Turning Fanatics into a sportsbook
It was halftime of a 76ers game, and the owners’ lounge, in the bowels of Wells Fargo arena, was humming: Bartenders poured Opus One wine into plastic cups; Pat’s cheesesteaks lined the buffet table; and those lucky enough to have courtside seats for the game filed in to mingle.
REUTERS: Demand for Messi, Mbappe soccer gear spikes after World Cup
In the wake of Sunday's World Cup final soccer fans around the world have rushed to buy merchandise, with demand for Lionel Messi and Kylian Mbappe soccer club jerseys more than tripling, sports merchandise retailer Fanatics Inc told Reuters.
THE PHILADELPHIA INQUIRER: Eagles, Sixers, Meek Mill host an event for families negatively affected by the criminal justice system
With children cheering loudly, Eagles general manager Howie Roseman cocked back a football and pointed deep with his index finger from inside the NovaCare Complex’s indoor practice facility.
THE ATHLETIC: Michael Rubin, turning Fanatics into the ‘Amazon of sports: Our Sports Business Person of the Year
Love or loathe Fanatics Inc, it has evolved over the past year-plus into a major player in the sports industry beyond its core business of licensed college and pro sports apparel and merchandise.
THE WALL STREET JOURNAL: Fanatics Hits $31 Billion Valuation in Latest Funding Round
Fanatics Inc. has raised about $700 million from a group of investors, pushing the sports-merchandising company’s valuation to $31 billion, according to people familiar with the matter.
CNBC: Fanatics, Nike take sports merchandise model global in deal with Yomiuri Giants, Japan’s most popular baseball team
Sports commerce platform Fanatics is expanding a recently signed long-term partnership with Nike to include manufacturing and distribution of merchandise for the Yomiuri Giants, Japan’s most successful and popular baseball team.
SPORTICO: Fanatics Adds Ashford to C-Suite Role as Executive Hiring Spree Continues
Fanatics has hired Orlando Ashford, former executive at Coca-Cola and Motorola, to be the company’s first chief people officer.
THE WALL STREET JOURNAL: Fanatics Adds LeBron James, Kevin Durant as Partners in Sportswear Company
Sports-merchandise giant Fanatics Inc. has expanded its ownership group in throwback-sportswear company Mitchell & Ness to include basketball stars LeBron James and Kevin Durant, Fanatics Chief Executive Michael Rubin said Tuesday at The Wall Street Journal’s Tech Live conference.
PHILADELPHIA INQUIRER: Phillies set a record for selling most championship series merch in 24 hours
The Phillies’ National League championship provoked a record rush of next-day team-gear sales, as fans swarmed MLBShop.com and other online portals to snap up locker-room shirts, World Series patch hats and other swag.
NBC SPORTS: Rubin Sells Sixers Stake as David Adelman Becomes Limited Partner
Fanatics CEO Michael Rubin announced Thursday night that he's "passed Sixers ownership to" Campus Apartments CEO David Adelman.
CNBC: Fanatics Hires Finance Chief for Sports-Betting Division Before January Launch
Fanatics is getting one step closer to launching its highly anticipated sports-gambling division, nearly five years after the Supreme Court overturned the rule preventing states from legalizing bets on sporting events.
TUSCALOOSA NEWS: Why the New Alabama Football Retail Store is on Correct Side of the NIL Debate
Ernest Westerlund and his grandson, Braxton, stood patiently at the front of a short line on Saturday, 40 minutes before the doors opened, for some Alabama history to be made.
THE NEW YORK TIMES: Aaron Judge Inc.
As a breathtaking home run chase nears its conclusion, there is profit to be had — for Judge, for the Yankees and for a host of other stakeholders.
THE WALL STREET JOURNAL: Fanatics’ Upstart Sports-Gambling Division Hires Marketing Chief
Sports-merchandise retailer Fanatics Inc. has hired Jason White as chief marketing officer of Fanatics Betting and Gaming, its nascent online sports-gambling division.
COMPLEX: NFL and Fanatics Unveil New Licensed Merch Line with Staple
As promised, the NFL and Fanatics have unveiled a new collection of licensed merch pieces with Staple.
BOARDROOM: Fanatics & OneTeam Partners’ NIL Jersey Collaboration Kicks Off
Fans are now able to purchase the jersey of their favorite college football player while also knowing the player will benefit from the sale.
SPORTICO: Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of licensed sports merchandise in charge of e-commerce, select apparel/collectibles, and physical retail locations associated with the 2028 Summer Games.
SPORTS ILLUSTRATED: Alabama Opening Team Store With Official Apparel, NIL Merchandise
Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.
The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.
SPORTICO: Fanatics Deepens Nike Ties with College Licensing Deal
Fanatics is expanding its relationship with Nike, the latest step in the company’s push to become as prominent—and indispensable—in college sports apparel as it already is in the pros.
BLOOMBERG: Nike Deepens Ties to Fanatics with College Sports Apparel Deal
Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.