There was basically one approach toward marketing licensed team apparel to women over the last couple decades: shrink it and pink it. Fanatics, the Florida-based company which has partnerships with every major U.S. sports league, ditched that route…

Sports merchandise company Fanatics has completed another acquisition to strengthen its position in the licensed sports apparel sector as speculation increases the company will eventually go public…

Manchester United's Christen Press says the recent growth in women's-team related merchandise makes her proud of how far the women's game has come. United broke women's club-sales records after signing Press and her fellow United States forward Tobin Heath…

Football kits make for lucrative deals for Nike, Adidas and others, but an always unpredictable market faces a stern test in the pandemic…

Former and current New England Patriots quarterbacks are owners of the two highest-selling jerseys in the NFL this week. Michael Rubin of Fanatics tweeted that Tom Brady's No. 12 Tampa Bay Buccaneers jersey leads Cam Newton's No. 1 Pats jersey by less than 50 sales during NFL Kickoff Week…

Fanatics Brands continues to expand its reach. The country’s largest retailer of licensed sports merchandise has acquired some of the assets, inventory and college licensing rights of Vetta Brands. This includes its Top of the World division, the number-one licensed collegiate headwear manufacturer that produces hats for several hundred universities…

The world’s largest seller of licensed sports apparel is using money from a recent funding round to expand its headwear business. Fanatics is buying a handful of assets from Vetta Brands, including the headwear-licensee Top of the World and its rights to more than 600 universities. It is also taking over the brand’s 220,000 square foot warehouse in Norman, Okla., which will become the base of Fanatics’s headwear business…