FRONT OFFICE SPORTS: Female Fans Help Push Cyber Week Sports Apparel Sales

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There was basically one approach toward marketing licensed team apparel to women over the last couple decades: shrink it and pink it.

Fanatics, the Florida-based company which has partnerships with every major U.S. sports league, ditched that route that saw clothing makers stick an official team logo on a women’s-cut shirt or jersey with lots of pink…

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SPORTS ILLUSTRATED: Fulfilling Fanatic, Michael Rubin is using his influence and the power of sports for a worthy cause

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CNBC: Fanatics acquires WinCraft, a company that makes sports-themed merchandise