When baseball card collectors rip into packs of 2025 Bowman Baseball next week, your eyes won’t be playing tricks on you.

Fanatics Inc. is accelerating its push toward international expansion, aiming to grow its collectibles division, hire hundreds of new staff and eventually launch its sports betting business overseas.

Four hours before Lewis Hamilton and Fanatics CEO Michael Rubin were due to cut the ribbon for Friday’s grand opening of the Fanatics Collectibles London flagship store on Regent Street, over 100 people from the U.K. and Europe were already queuing.

Global sports platform Fanatics has appointed executive vice president and chief financial officer Glenn H. Schiffman to its board of directors, effectively immediately, the company told Sportico.

The Make-A-Wish Foundation and the WWE have long been a perfect match.

The next step in the WWE and Topps licensing agreement was announced on Tuesday, with the sports entertainment and trading card brands partnering on two separate match-used patch programs.

The most goals in an NHL career wasn’t the only record the GR8 broke this weekend.

Justin Tsai doesn’t expect artificial intelligence to fix everything. “I’m not walking around with a big AI stick looking to use it,” joked the chief product officer for Fanatics Commerce.

Pittsburgh Pirates pitcher Paul Skenes' 2024 Topps Chrome Update MLB debut patch autograph card sold for a stunning $1.11 million, including buyer's premium, on Thursday.

The Shohei Ohtani (and more) effect was strong for Fanatics during MLB’s two-game, season-opening Tokyo Series between the Los Angeles Dodgers and Chicago Cubs.

Fanatics Sportsbook as partnered with basketball legend Jalen Rose on an “Embrace the Chaos” ad campaign for March Madness.

Shohei Ohtani and Takashi Murakami teamed up to autograph some highly coveted baseball cards ahead of the MLB Tokyo Series ... and it goes without saying, these pieces of cardboard are going to be insanely valuable.

Major League Baseball, Topps, Fanatics and Nike are collaborating on a new way of celebrating individual award winners through the MLB logo patches on their jerseys.

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the hardwood and in NIL for the Women of Troy, setting a new standard for athlete marketing.

Steps away from Shibuya Crossing, known as the busiest crosswalk in the world, the Topps logo is branded across the entrance to a building, bracketed by images of baseball cards featuring some of the most notable Chicago Cubs and Los Angeles Dodgers players.

Fanatics is dropping a limited edition Nike MLB Sakura Elite jersey.

Fanatics Collectibles is officially entering the card repack market with the launch of its new “Instant Rips” product Tuesday.

One huge WWE name has been added to Fanatics Fest NYC 2025.

Paul Skenes has been in the major leagues for less than a year.

Fanatics has made its long-expected push into ticketing.