When it comes to professional sports, the National Hockey League sometimes gets overshadowed by the National Football League and National Basketball Association.

NHL players haven't been known for putting their private lives out there for public consumption, but that's finally changing.

Fanatics announced Monday that its previous all-time, 30-day, post-WNBA Finals sales record was broken by the new champion New York Liberty, whose championship merchandise became the fastest selling in league history in fewer than 24 hours.

While much of the focus in New York online sports betting right now is on how ESPN Bet is doing in its first weeks in the market, Fanatics Sportsbook continues to quietly cement a foothold.

Fanatics Collectibles and Topps have announced that Baltimore Orioles rookie Jackson Holliday is the cover star of the 2024 Topps Chrome Update.

The business arm of the MLBPA has reached a non-exclusive licensing agreement with Fanatics, making it the first officially licensed sportsbook of MLB Players, Inc.

Fanatics Collectibles has become a trading card leader in North America, with card manufacturing, league exclusives, a marketplace, and a streaming platform.

Fanatics announced a multiyear, exclusive deal with Connor Bedard Wednesday that will make the company the sole source for the Chicago Blackhawks star’s officially licensed memorabilia. 

Shohei Ohtani is reaching new heights on the field. He’s also breaking records on the auction block.

Robert Kraft's got a winning hand.

The Utah Hockey Club hopes to make its first jersey available to the public as early as November, an impressive accomplishment considering the tight timeline since the NHL established the new franchise April 18.

Already having assumed control of the NHL’s jersey program, Fanatics is now overhauling how that effort reaches fans. 

“I f—ing love being the underdog.”

Los Angeles Dodgers star and two-time MVP Shohei Ohtani has signed an exclusive long-term global trading card deal with Topps, a division of Fanatics Collectibles, it was announced Thursday.

Several months after Fanatics signed NBA superstar Lebron James to an exclusive wide-ranging trading cards and collectibles deal, Fanatics-owned Topps has signed an exclusive long-term global trading card deal with one of baseball’s biggest stars: Shohei Ohtani.

Fanatics has added longtime apparel executive Trevor Edwards to its board.

Moments after he and New England Patriots owner Robert Kraft stood to watch Rob Gronkowski whip left-handed slap shots at a mock hockey goal - Gronk's next sport? - Lafayette Hill native Michael Rubin dove full bore into the maw of Fanatics Fest attendees, stopping here to sign an autograph, pausing there to be part of a selfie with two men clad in Team USA Basketball gear.

Buffalo Bills devotees are known as some of the most wild in the NFL, so it only makes sense a supporter of the Western New York squad won a heated costume contest at Fanatics Fest over the weekend.