NEWS

THE PHILADELPHIA INQUIRER: How Michael Rubin and Fanatics turned out to be a perfect match for each other

Moments after he and New England Patriots owner Robert Kraft stood to watch Rob Gronkowski whip left-handed slap shots at a mock hockey goal - Gronk's next sport? - Lafayette Hill native Michael Rubin dove full bore into the maw of Fanatics Fest attendees, stopping here to sign an autograph, pausing there to be part of a selfie with two men clad in Team USA Basketball gear.

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Company: All Seth Schlechter Company: All Seth Schlechter

AD AGE: Fanatics Welcomes NFL Rookies to Unfamiliar Cities with Surprise Videos From Locals and Celebs

All the pomp and circumstance around each new NFL season obscures a fundamental truth about the rookies joining the league: They’re often heading to a completely new city, where they may know few, if any, people—and will have to emotionally adjust at the same time as they’re trying to make an immediate impact on the team.

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