Moments after he and New England Patriots owner Robert Kraft stood to watch Rob Gronkowski whip left-handed slap shots at a mock hockey goal - Gronk's next sport? - Lafayette Hill native Michael Rubin dove full bore into the maw of Fanatics Fest attendees, stopping here to sign an autograph, pausing there to be part of a selfie with two men clad in Team USA Basketball gear.

Buffalo Bills devotees are known as some of the most wild in the NFL, so it only makes sense a supporter of the Western New York squad won a heated costume contest at Fanatics Fest over the weekend.

Fans of all ages are trying to meet their sports heroes at Fanatics Fest in New York City this weekend, but 12-year-old Chris Sanchez had a special surprise waiting for him on Friday morning.

Ahead of their highly anticipated boxing match on Nov. 15, Mike Tyson and Jake Paul are set to have a face-to-face encounter at Fanatics Fest in New York City on Aug. 18.

Travis Scott has joined the lineup for Fanatics Fest NYC.

All the pomp and circumstance around each new NFL season obscures a fundamental truth about the rookies joining the league: They’re often heading to a completely new city, where they may know few, if any, people—and will have to emotionally adjust at the same time as they’re trying to make an immediate impact on the team.

For so many collectors, receiving an autograph from a favorite athlete is a dream. But at The National Sports Collectors Convention on Friday, the roles were reversed.

Not long after celebrating his day with the Stanley Cup, Kyle Okposo was getting an education about a different side of the sports world.

Jay-Z’s The 40/40 Club closed its primary Manhattan location’s doors last year, but the legendary nightclub will be making a return for one weekend only.

Michael Rubin really couldn’t help himself. The Fanatics founder is bringing Fanatics Fest, an immersive sports festival, to New York City’s Javits Center from Aug. 16-18.

The WNBA boom continues heading into the All-Star break, as data provided by Fanatics shows that sales of league merchandise across the retailer's network of sites have increased by over 500% since the beginning of the regular season compared to the same period last year.

Fanatics launched a collectibles marketplace called Fanatics Collect on Tuesday, the company announced in a news release.

A little more than a month after announcing the complete rebrand of trading card marketplace PWCC, Fanatics officially launched its replacement, Fanatics Collect, on Tuesday afternoon.

The upcoming Fanatics Fest NYC event continues to announce more names, and those now include two of sports media’s top-paid and top-discussed figures.

Fanatics and the NHL on Wednesday unveiled new on-ice player jerseys for the 2024-25 season, which officials say have been tested and refined well before making their debut in games this fall.

When Macklin Celebrini gets summoned to the stage inside the Las Vegas Sphere on Friday night, the sweater the presumptive first-overall draft pick pulls over his head will have a new logo stamped on the back collar.

For the first time, game-used relics from Major League Baseball's City Connect jerseys will be embedded in cards and MLB stars have signed dual-autographed cards, called Signature Tunes, with the musical artists who perform their walk-up songs.

Fanatics is upping its game through a partnership with Sotheby’s to sell trading cards with values of US $100,000 or more, leveraging the international reach of the auction house to broaden its business.

Sports-merchandising company Fanatics has found the new chief marketing officer of its betting and gaming division in a surprising place: Gucci.

After years with card manufacturer Panini America, the Premier League has agreed to an exclusive multi-year deal with Fanatics Collectibles to produce trading cards.