Mitchell & Ness is giving everyone a shot at owning a Philadelphia Eagles jacket inspired by the one famously worn by the late Princess Diana in the mid-'90s.

An hour before the Eagles and Commanders kicked off Sunday’s game at FedEx Field, the chants of “E-A-G-L-E-S” filled the concourses between the gate entrances and field seating.

The day was an overall win for Tom Brady and his superfan named Boston.

When Orlando Ashford, the Chief People Officer of Fanatics, a leading global digital sports platform, got the call from CEO Michael Rubin to share his personal opportunity to grant a Make-A-Wish child their wish, he had a feeling where the call would lead. 

Opening baseball card packs with famous ballplayers, both past and present, has become a favorite pastime within America’s favorite pastime.

Tom Brady teamed up with Kevin Hart and Travis Scott for a special fan event over the weekend.

How can I watch an NFL game and bet on the same platform?

Are you ready for it? Depends on the shipping speed you went for.

Fanatics is the latest brand to herald the opening of football season, and it’s doing so in style—with a well-conceived spot set at a dry-cleaning store and featuring a cameo from Damar Hamlin, whose on-field medical crisis last season led to a surge in sales of his jersey.

Andrew Low Ah Kee, who most recently was the president of Opendoor and was also previously the COO of GoDaddy, will serve as the CEO of Fanatics Commerce, which includes the company’s merchandise business covering licensed fan gear, jerseys, and other apparel and products, e-commerce and stadium and event retail.

Fanatics Inc., the online sports-apparel giant, is offering customers up to $150 in merchandise credit if they sign up for and use its new betting app at the start of the NFL season.

Every year, that’s the unofficial mantra for many U.S. sportsbooks launching new products or new features. The long-awaited Fanatics betting vertical just successfully hit that target, closing a large chunk of its $225 million acquisition of PointBet’s U.S. business Thursday, a week before the NFL’s opening night.

Mitchell & Ness, the lifestyle clothing brand known for its throwback and vintage jerseys and apparel that was acquired by Fanatics last year, has hired Nike executive Eli Kumekpor as its new CEO.

Today, Mitchell & Ness, a leading provider of high-quality vintage and lifestyle sports apparel, announced the appointment of Eli Kumekpor as the organization’s next Chief Executive Officer, effective immediately.

Fanatics continues to expand its reach, tapping HSN as its newest partner.

Fanatics Betting and Gaming, the online and retail sports betting subsidiary of Fanatics Holdings, Inc., yesterday officially launched the Fanatics Sportsbook online in Maryland, Massachusetts, Ohio and Tennessee.

The most anticipated new player in the sports betting game took its training wheels off on Wednesday.

Fanatics, an online retailer in sports apparel, has put its stamp on the sports betting industry.

Fanatics is executing another play to build its trading card ecosystem with today’s launch of its new livestream commerce business, Fanatics Live. The new app promises collectors a live shopping experience through creator-run breaks, where consumers can watch and interact with live product openings and buy cards in real time.