Vince McMahon’s World Wrestling Entertainment is expanding its partnership with Fanatics, as the growing sports platform will now take over the global event merchandise business for the professional wrestling company.

U.S. sports merchandise retailer Fanatics Inc will run the official online stores of Italy's national soccer team and seven Serie A teams, through its acquisition of sports e-commerce firm EPI, its first foray into the Italian market.

Fanatics will replace Adidas as the NHL's outfitter of on-ice uniforms and authentic jerseys beginning with the 2024-25 season, the league announced Tuesday.

Don C says his new appointment as Creative Director of Premium Products at Mitchell & Ness is “a dream come true.”

Ahead of her highly-anticipated Super Bowl Halftime Show performance next month, Rihanna has teamed up with Mitchell & Ness for a new merch collection.

Buffalo Bills safety Damar Hamlin, who collapsed on the field during Monday’s football game and suffered cardiac arrest, has the most sought-after jersey on Fanatics.

Since Buffalo Bills safety Damar Hamlin suffered cardiac arrest in the Monday night game against the Cincinnati Bengals, the outpouring of support has reverberated seemingly everywhere.

Sports commerce platform Fanatics is expanding a recently signed long-term partnership with Nike to include manufacturing and distribution of merchandise for the Yomiuri Giants, Japan’s most successful and popular baseball team.

Sports-merchandise giant Fanatics Inc. has expanded its ownership group in throwback-sportswear company Mitchell & Ness to include basketball stars LeBron James and Kevin Durant, Fanatics Chief Executive Michael Rubin said Tuesday at The Wall Street Journal’s Tech Live conference.

The Phillies’ National League championship provoked a record rush of next-day team-gear sales, as fans swarmed MLBShop.com and other online portals to snap up locker-room shirts, World Series patch hats and other swag.

Ernest Westerlund and his grandson, Braxton, stood patiently at the front of a short line on Saturday, 40 minutes before the doors opened, for some Alabama history to be made.

As a breathtaking home run chase nears its conclusion, there is profit to be had — for Judge, for the Yankees and for a host of other stakeholders.

As promised, the NFL and Fanatics have unveiled a new collection of licensed merch pieces with Staple.

Fans are now able to purchase the jersey of their favorite college football player while also knowing the player will benefit from the sale.

Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of licensed sports merchandise in charge of e-commerce, select apparel/collectibles, and physical retail locations associated with the 2028 Summer Games.

Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.

The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.

Fanatics is expanding its relationship with Nike, the latest step in the company’s push to become as prominent—and indispensable—in college sports apparel as it already is in the pros.

Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.

After a 21-year hiatus, Hasbro is diving into the sports collectibles game and bringing back Starting Lineup figures this fall.

WWE and Fanatics have partnered on a new long-term sports and entertainment deal, Variety has learned…