The Phillies’ National League championship provoked a record rush of next-day team-gear sales, as fans swarmed MLBShop.com and other online portals to snap up locker-room shirts, World Series patch hats and other swag.

Ernest Westerlund and his grandson, Braxton, stood patiently at the front of a short line on Saturday, 40 minutes before the doors opened, for some Alabama history to be made.

As a breathtaking home run chase nears its conclusion, there is profit to be had — for Judge, for the Yankees and for a host of other stakeholders.

As promised, the NFL and Fanatics have unveiled a new collection of licensed merch pieces with Staple.

Fans are now able to purchase the jersey of their favorite college football player while also knowing the player will benefit from the sale.

Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of licensed sports merchandise in charge of e-commerce, select apparel/collectibles, and physical retail locations associated with the 2028 Summer Games.

Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.

The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.

Fanatics is expanding its relationship with Nike, the latest step in the company’s push to become as prominent—and indispensable—in college sports apparel as it already is in the pros.

Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.

After a 21-year hiatus, Hasbro is diving into the sports collectibles game and bringing back Starting Lineup figures this fall.

WWE and Fanatics have partnered on a new long-term sports and entertainment deal, Variety has learned…

Over Thanksgiving break in 2020, Fanatics founder Michael Rubin flew to Detroit to spend a day with StockX founder Josh Luber. It was just supposed to be two e-commerce innovators hanging out, with Rubin responsible for the just-in-time apparel juggernaut, and Luber behind the secondary market for hot sneakers and other coveted goods.

Michael Rubin’s Fanatics and Jay-Z, as well as several other familiar names, are among those confirmed to have acquired Mitchell & Ness.

Fanatics, known for its sports apparel and more, has teamed up with a host of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to buy the brand merchandising company Mitchell & Ness in its latest deal to expand its sports merchandise empire…

Fanatics founder and CEO Michael Rubin is going to miss the legend that is Tom Brady.

Ramana Thumu has built and implemented cutting-edge technology platforms, consulted at some of the world’s most innovative companies, and led teams for Silicon Valley’s most famous employers. But his emergence as a leader in the industry looked very different than that of many of his peers. In fact, he didn’t grow up with a computer in his home. He didn’t even have electricity.

The University of Georgia’s first football national title since 1980 has sent Bulldogs fans into a buying frenzy.

Sports retailer Fanatics wants to sell more jerseys, ball caps and T-shirts to women. It’s counting on Macy’s to help it do that.

The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics.

The Fair Labor Association (FLA) announced today that its board of directors voted to accredit the social compliance program of Fanatics Brands, the private label division of Fanatics, Inc., a global leader for licensed sports merchandise headquartered in Jacksonville, Florida, that specializes in licensed fan apparel for the world’s most popular leagues, brands, and collegiate and professional teams.