NEWS
THE NEW YORK TIMES: Aaron Judge Inc.
As a breathtaking home run chase nears its conclusion, there is profit to be had — for Judge, for the Yankees and for a host of other stakeholders.
COMPLEX: NFL and Fanatics Unveil New Licensed Merch Line with Staple
As promised, the NFL and Fanatics have unveiled a new collection of licensed merch pieces with Staple.
BOARDROOM: Fanatics & OneTeam Partners’ NIL Jersey Collaboration Kicks Off
Fans are now able to purchase the jersey of their favorite college football player while also knowing the player will benefit from the sale.
SPORTICO: Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal
Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of licensed sports merchandise in charge of e-commerce, select apparel/collectibles, and physical retail locations associated with the 2028 Summer Games.
SPORTS ILLUSTRATED: Alabama Opening Team Store With Official Apparel, NIL Merchandise
Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.
The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.
SPORTICO: Fanatics Deepens Nike Ties with College Licensing Deal
Fanatics is expanding its relationship with Nike, the latest step in the company’s push to become as prominent—and indispensable—in college sports apparel as it already is in the pros.
BLOOMBERG: Nike Deepens Ties to Fanatics with College Sports Apparel Deal
Nike Inc. and Fanatics Inc. have signed a long-term deal to design and manufacture collegiate sports apparel, sharing the rights to serve a number of major universities.
ESPN: Starting Lineup figurines are coming back after 21-year hiatus
After a 21-year hiatus, Hasbro is diving into the sports collectibles game and bringing back Starting Lineup figures this fall.
VARIETY: WWE, Fanatics Set Long-Term Sports and Entertainment Partnership
WWE and Fanatics have partnered on a new long-term sports and entertainment deal, Variety has learned…
FAST COMPANY: Inside Fanatics’ drive to conquer the $500 billion sports business
Over Thanksgiving break in 2020, Fanatics founder Michael Rubin flew to Detroit to spend a day with StockX founder Josh Luber. It was just supposed to be two e-commerce innovators hanging out, with Rubin responsible for the just-in-time apparel juggernaut, and Luber behind the secondary market for hot sneakers and other coveted goods.
COMPLEX: Michael Rubin’s Fanatics, Jay-Z, Meek Mill, Lil Baby, and More Acquire Mitchell & Ness for $250 Million
Michael Rubin’s Fanatics and Jay-Z, as well as several other familiar names, are among those confirmed to have acquired Mitchell & Ness.
NEW YORK TIMES: Fanatics is buying Mitchell & Ness, a fellow sports merchandiser
Fanatics, known for its sports apparel and more, has teamed up with a host of celebrities, including the rapper Jay-Z and the D’Amelio family of TikTok fame, to buy the brand merchandising company Mitchell & Ness in its latest deal to expand its sports merchandise empire…
YAHOO FINANCE: Tom Brady is 'a selling machine': Fanatics founder
Fanatics founder and CEO Michael Rubin is going to miss the legend that is Tom Brady.
Ramana Thumu Is Living His Dream at Fanatics
Ramana Thumu has built and implemented cutting-edge technology platforms, consulted at some of the world’s most innovative companies, and led teams for Silicon Valley’s most famous employers. But his emergence as a leader in the industry looked very different than that of many of his peers. In fact, he didn’t grow up with a computer in his home. He didn’t even have electricity.
SPORTICO: Georgia Fans Already Breaking Records for College Football Title Apparel
The University of Georgia’s first football national title since 1980 has sent Bulldogs fans into a buying frenzy.
NEW YORK POST: Fanatics’ Michael Rubin turns to Macy’s for more female customers
Sports retailer Fanatics wants to sell more jerseys, ball caps and T-shirts to women. It’s counting on Macy’s to help it do that.
YAHOO SPORTS: Dallas Cowboys, Fanatics ink 10-year deal to run online store
The Dallas Cowboys, the most valuable sports franchise in the world, have signed a 10-year exclusive merchandise partnership with Fanatics.
Fanatics Gets Fair Labor Association Accreditation
The Fair Labor Association (FLA) announced today that its board of directors voted to accredit the social compliance program of Fanatics Brands, the private label division of Fanatics, Inc., a global leader for licensed sports merchandise headquartered in Jacksonville, Florida, that specializes in licensed fan apparel for the world’s most popular leagues, brands, and collegiate and professional teams.
BLOOMBERG: Russell Wilson Teams With Fanatics, Lured by Collectibles Craze
Super Bowl champion quarterback Russell Wilson signed a multiyear partnership with e-commerce giant Fanatics Inc., teaming up for an expected boom in the sports memorabilia market.
ESPN: Los Angeles Angels' Shohei Ohtani lands exclusive memorabilia deal with Fanatics
Los Angeles Angels luminary Shohei Ohtani is so electric, he rakes on his days off, too.