NEWS

Company: All, Company: Fanatics Commerce Seth Schlechter Company: All, Company: Fanatics Commerce Seth Schlechter

SPORTICO: Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal

Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of licensed sports merchandise in charge of e-commerce, select apparel/collectibles, and physical retail locations associated with the 2028 Summer Games.

Read More

SPORTS ILLUSTRATED: Alabama Opening Team Store With Official Apparel, NIL Merchandise

Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.

The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.

Read More
Company: All, Company: Fanatics Commerce Seth Schlechter Company: All, Company: Fanatics Commerce Seth Schlechter

FAST COMPANY: Inside Fanatics’ drive to conquer the $500 billion sports business

Over Thanksgiving break in 2020, Fanatics founder Michael Rubin flew to Detroit to spend a day with StockX founder Josh Luber. It was just supposed to be two e-commerce innovators hanging out, with Rubin responsible for the just-in-time apparel juggernaut, and Luber behind the secondary market for hot sneakers and other coveted goods.

Read More

Ramana Thumu Is Living His Dream at Fanatics

Ramana Thumu has built and implemented cutting-edge technology platforms, consulted at some of the world’s most innovative companies, and led teams for Silicon Valley’s most famous employers. But his emergence as a leader in the industry looked very different than that of many of his peers. In fact, he didn’t grow up with a computer in his home. He didn’t even have electricity.

Read More

Fanatics Gets Fair Labor Association Accreditation

The Fair Labor Association (FLA) announced today that its board of directors voted to accredit the social compliance program of Fanatics Brands, the private label division of Fanatics, Inc., a global leader for licensed sports merchandise headquartered in Jacksonville, Florida, that specializes in licensed fan apparel for the world’s most popular leagues, brands, and collegiate and professional teams.

Read More