NEWS
THE ATHLETIC: How Topps reinvented Series 1 for 2024: “We have color at our disposal; why not use it?”
Topps’ flagship Series 1 debuts February 14th and this year’s release refreshes the brand with an innovative design featuring a neon border and black smoke backdrop.
ESPN: Fanatics to release UFC trading cards under Topps brand
UFC and Fanatics Collectibles have entered into a multiyear partnership granting Fanatics the exclusive rights to produce UFC trading cards.
THE NEW YORK TIMES: Will Fanatics Upend the World of Sports Collectibles?
On the Saturday before Thanksgiving, thousands of people filed into a dated convention center near O’Hare Airport to participate in the very American pastime of buying and selling sports trading cards.
REUTERS: Clark’s rookie trading card smashing auction records
Iowa sharpshooter Caitlin Clark is rewriting the college basketball record books and now her trading card is doing the same on the auction block, shattering the previous top price for a women's basketball card.
AP: LeBron James inks sports trading card deal with Fanatics, will appear in card with Bronny
LeBron James and his son, Bronny, will appear together on a unique sports trading card to herald the Los Angeles Lakers superstar’s new multiyear partnership with Fanatics.
ESPN: LeBron James’ Fanatics deal to feature trading card with Bronny
LeBron James and his elder son, Bronny, might not have graced the same basketball court for an NBA game yet, but they'll soon appear on the same basketball card.
SPORTS ILLUSTRATED: Fanatics Collectibles Aims to Innovate with Tom Brady’s First Baseball Cards
For many collectors, Tom Brady getting his first baseball cards in the 2023 Bowman Draft Baseball release is old news. However, the scale with which Fanatics Collectibles is pushing the product, especially Brady’s inclusion, is something all new.
PEOPLE: Fanatics Reimagines a World Where Tom Brady Played Baseball: ‘That Guy Just Never Let Us Lose’
A new Fanatics campaign is asking sports fans to enter an alternate universe where Tom Brady took his talents to the Montreal Expos.
SPORTS ILLUSTRATED: Five-Star Recruit Harper Commits to Rutgers, Signs Fanatics NIL Deal
Dylan Harper of Don Bosco Prep (Ramsey, N.J.) started his Wednesday like any other high school senior - attending class - but the normalcy ended there for the 17-year-old. After his morning classes, Harper left school early to watch his older brother Ron Jr. and the G-League's Toronto 905 take on the Westchester Knicks, before making some major news of his own.
MLB.com: Donning Expos jersey, Tom Brady shares love for baseball cards
Opening baseball card packs with famous ballplayers, both past and present, has become a favorite pastime within America’s favorite pastime.
PEOPLE: Tom Brady Surprises Young Fan During Visit to Trading Card Store with Kevin Hart and Travis Scott
Tom Brady teamed up with Kevin Hart and Travis Scott for a special fan event over the weekend.
FORBES: Fanatics Launches Fanatics Live: A Livestream Commerce App Redefining The Trading Card Ecosystem
Fanatics is executing another play to build its trading card ecosystem with today’s launch of its new livestream commerce business, Fanatics Live. The new app promises collectors a live shopping experience through creator-run breaks, where consumers can watch and interact with live product openings and buy cards in real time.
FAST COMPANY: Fanatics Wants to Mix Content and Commerce with a New Live-Shopping App
Global sports retail and e-commerce giant Fanatics has officially launched Fanatics Live, a new live-shopping platform that is basically a 21st-century Home Shopping Network for sports collectibles and merchandise.
YAHOO! SPORTS: Fanatics Launching Division with Investment from IMG
Fanatics is launching a new events vertical, in partnership with IMG, to capitalize on the company’s growing suite of business ventures, including merchandise, memorabilia, fashion, music, trading cards and sports betting.
CNBC: MLB All-Star Game, Baseball cards, are first big test of Fanatics livestream shopping experience
Fanatics’ first livestream shopping event will feature collectors opening baseball trading card packs on the field during this week’s Major League Baseball All-Star Game events in Seattle.
BOARDROOM: From Air Jordan to Fanatics, Avery Jessup Takes Flight
Fanatics is preparing to dominate the collectibles space and has built a team filled with all-stars to help them do it, including former Red Bull North America Executive VP Ken Turner and former KLUTCH Sports agent Omar Wilkes. The latest prime mover to join the Fanatics Collectibles team is Avery Jessup, who recently joined the company as Chief Commercial Officer.
ESPN: Fanatics Continues Push into Collecting Space, Acquires PWCC
Fanatics Collectibles announced the acquisition of PWCC Marketplace, one of the world's largest sports card, memorabilia and collectible auction houses.
THE ATHLETIC: Bowman 2023: An Arizona rental house full of prospects, Druw Jones’ million dollar card and more
Tucked into central Phoenix this spring was a rented house, where all of the furniture had been cleared out and replaced with tables full of boxes of baseball cards to be signed by players who were in the area for spring training…
CNBC: How Fanatics and MLB are Planning to keep the trading card boom going
Fanatics made waves in the sports and collectibles industries when it pried the rights to make trading cards for Major League Baseball from incumbent Topps in August 2021, ending a partnership that dated back to 1952. The sports platform company made another huge splash last January when it acquired Topps outright for roughly $500 million.
BOARDROOM: Ken Turner Named Fanatics Collectibles’ First-ever Chief Marketing Officer
On Thursday, Fanatics Collectibles announced Ken Turner as its first Chief Marketing Officer, a position he previously held at Red Bull North America, where he additionally served as Executive Vice President.