NEWS
COMPLEX: Former Adidas, Yeezy Exec Jon Wexler Joins Fanatics Collectibles
With over two decades in footwear on his résumé, 17 years spent at Adidas and 10 of those working with entertainment’s biggest names, Wexler has seen sneaker culture grow from a connoisseur’s hobby to a full-fledged mainstream phenomenon.
VARIETY: WWE, Fanatics Set Long-Term Sports and Entertainment Partnership
WWE and Fanatics have partnered on a new long-term sports and entertainment deal, Variety has learned…
FAST COMPANY: How Fanatics is flipping the trading card market on its head
Fanatics already conquered sports apparel. Now the online retailer is remaking sports fandom. In August, it secured trading card rights for Major League Baseball, the NFL Players Association, and the NBA
WSJ: Fanatics Pried Baseball Cards From Topps. Now Fanatics Is Buying Topps
When news broke last summer that Fanatics Inc. was poised to upend the trading-card industry, longtime baseball fans wondered what it meant for Topps Co. The iconic company had been synonymous with baseball cards for more than 70 years, a run that seemed destined to end when Fanatics lured away Topps’ key licensees…
ESPN: Fanatics acquires Topps' trading cards and collectibles businesses
Global sports retailer, merchandiser and now sports card and memorabilia giant Fanatics has acquired Topps trading cards, the company announced Tuesday.
CNN: Fanatics buying Topps trading card business for $500 million
Trading card giant Topps — just a few months after losing out on a deal to renew its longtime licensing deal with Major League Baseball to sports apparel startup Fanatics — is now selling its collectibles and cards business to ... Fanatics.
WSJ: Fanatics Trading Cards Valuation Rises to $10.4 Billion as New Firm Aims to Expand Its Reach
The new trading card venture launched by Fanatics Inc., which just last month upended the industry with a series of surprise deals, has received $350 million in Series A funding
ESPN: Fanatics strikes deal to become exclusive licensee for MLB cards
Memorabilia leviathan Fanatics, continuing its push into the collecting space, has cemented a deal with Major League Baseball and the MLB Players Association for the exclusive licenses to produce baseball cards.