SPORTS ILLUSTRATED: USC Women's Basketball Superstar Makes NIL History with Fanatics Partnership

USC all-everything guard JuJu Watkins — a leading contender for National Player of the Year — continues to dominate on the hardwood and in NIL for the Women of Troy, setting a new standard for athlete marketing.

From an appearance in Nike's Super Bowl commercial — their first in 27 years — to billboards popping up all over Los Angeles, to her own NBC docuseries, the sophomore sensation is the current face of college sports, highlighting the possibilities of NIL…