SPORTS ILLUSTRATED: Alabama Opening Team Store With Official Apparel, NIL Merchandise

Alabama announced a long-term partnership with sports apparel company Fanatics on Monday.

The multifaceted partnership includes a “wide range of exclusive rights” from Alabama for Fanatics to activate across its platform.

The expanded partnership between Fanatics and Alabama will allow the Crimson Tide to enhance the student-athlete experience through recent name, image and likeness (NIL) legislation. 

Alabama also plans to open its first-ever retail team store, The Authentic, within Bryant-Denny Stadium. Fans can purchase NIL merchandise tied directly to the student-athletes at the store, and Fanatics will play a major role in stocking The Authentic with merchandise…