SPORTICO: Team USA, LA28 Tap Fanatics for Wide-Ranging Olympics Deal

Team USA and the Los Angeles Olympics organizing committee, LA28, have signed a wide-ranging partnership with Fanatics that will put the world’s largest seller of licensed sports merchandise in charge of e-commerce, select apparel/collectibles, and physical retail locations associated with the 2028 Summer Games.

The agreement is between Fanatics and the U.S. Olympic and Paralympic Properties, the joint venture between Team USA and LA28 that is responsible for the country’s Olympic rights in the run-up to the 2028 Olympic and Paralympic games. Fanatics already had an existing e-commerce relationship with Team USA, which will continue through 2028.

It’s the latest deal that Michael Rubin’s company has signed regarding the Olympics, a valuable partner as Fanatics looks to expand its business overseas. Last October the company inked a partnership with the International Olympic Committee to build the IOC’s first-ever global e-commerce platform, a deal that gave it some rights surrounding the 2024 Summer Games in Paris and the Winter Games in Milan-Cortina…