AXIOS: Fanatics is Dominating the Sports Apparel Market

Fanatics is an online retailer that has, through a combination of technology, manufacturing and licensing deals, muscled its way to the top of the sports apparel world.

Why it matters: In the past, big-box retailers like Dick's had to choose which jerseys to stock prior to the start of the season. This led to excess inventory when those players didn't perform or got injured, while leaving them poorly positioned to meet demand for breakout stars and traded players…