QUARTZ: The NBA and NHL finals were historic for their sports, and e-commerce

In the last 48 hours, two of the US’s major sporting trophies have been handed out. In both cases, with the St. Louis Blues in hockey and the Toronto Raptors in basketball, two cities won their first championship in that sport. But it wasn’t just a historic night for the first Canadian team to conquer the NBA and for a team that had waited 52 years to win the Stanley Cup. It also represented another instance of the massive shift happening in the way consumers buy products…