CNBC: Kohl’s lands deal with Fanatics to sell its licensed sports gear online
Kohl’s has signed a long-term deal with Fanatics to sell a wide selection of items from the licensed sports retailer — NFL jerseys, NBA T-shirts and more — on Kohls.com, starting this fall.
The partnership will make Fanatics the exclusive distributor of all licensed sports apparel and accessories — for men, women and kids — for Kohl’s. The two had already been working together, with Kohl’s acting as a wholesale partner to Fanatics, which sold some of its gear across Kohl’s stores. But they hadn’t done anything together online, until now…