SPORTS ILLUSTRATED: Super Bowl Gear Guide

How much impact does a team making a Super Bowl have on its merchandise sales? I was curious because in the case of Super Bowl 51, you have two distinctly different teams—the Patriots are a dynasty and a national brand; the Falcons are relatively new to success and much more regional…

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SPORTS PRO: Aston Villa in Fanatics partnership

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SBJ: Fanatics into NBA replica jerseys