SPORTS PRO: Aston Villa in Fanatics partnership

English soccer club Aston Villa have signed a multi-year partnership with e-commerce giant Fanatics.

The US-based group, which also works with the likes of Manchester United and Real Madrid as well as the American major leagues, will develop the Birmingham-based Championship side's retail operation across all channels. This will include merchandising and physical sales as well as the club's digital offering…

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