WWD: Kristin Juszczyk and Skims Cofounder Emma Grede Launch Off Season Apparel Brand in Collaboration With NFL and Fanatics
Skims cofounder Emma Grede and fashion designer Kristin Juszczyk have teamed up with the National Football League and Fanatics to launch a new apparel brand called Off Season. Out now, the debut collection consists of unisex puffer jackets, vests and coats pegged to five NFL teams: the San Francisco 49ers, Kansas City Chiefs, Philadelphia Eagles, Detroit Lions and Buffalo Bills.
“Off Season was born out of my passion for high design and the desire to elevate NFL fan apparel into something truly unique,” Juszczyk said in a statement. “For years, I’ve been reimagining what team pride can look like, but seeing the incredible response from other players’ wives, celebrity fans and everyday supporters showed me this could be something bigger.”