VARIETY: WWE, Fanatics Set Long-Term Sports and Entertainment Partnership

WWE and Fanatics have partnered on a new long-term sports and entertainment deal, Variety has learned.

The deal will see Fanatics use their digital sports platform to create an enhanced experienced for WWE fans all over the world. It encompasses areas including e-commerce and licensed merchandise as well as physical, digital, and NFT trading cards.

“Fanatics is the industry leader and [Fanatics CEO] Michael Rubin is a visionary,” said Vince McMahon, WWE chairman and CEO. “We believe this multi-platform partnership will set a new standard for WWE e-commerce, apparel and merchandise, while providing our fans globally with more ways than ever to engage with WWE and our Superstars...”