SPORTS PRO: Uefa swaps Panini for Topps in new Euro 2024 sticker partnership

Company: Fanatics CollectiblesCompany: All
Written By Seth Schlechter

Trading card company Topps has signed a deal to become an official Uefa licensing partner for the 2024 European Championships national team soccer tournament.

The agreement will see Topps, which was acquired by Fanatics for a reported US$500 million in January, exclusively provide official stickers, trading cards and collectables connected to Euro 2024. The partnership also covers the European soccer body’s national team competitions up to Euro 2028, including the Nations League Finals and Women’s Euro 2025.

Topps is already the official partner of the Uefa Champions League and the lower tier continental club competitions in the licensing category…

Seth Schlechter
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