CLLCT: Fanatics Collect app aims to ‘remove friction’ for collectors

A little more than a month after announcing the complete rebrand of trading card marketplace PWCC, Fanatics officially launched its replacement, Fanatics Collect, on Tuesday afternoon.

Available on web, iOS and Android, Fanatics Collect takes over all services previously provided by PWCC while launching a new fixed-price Buy Now marketplace.

Fanatics acquired the distressed marketplace and its vaulting service in May 2023 for an undisclosed amount and has since spent months rebuilding the apps and website based on feedback from collectors.

According to Fanatics Collect CEO Nick Bell, the intention was always to rebrand PWCC, but Fanatics intended to wait until major improvements were made before attaching its name to the product. Collectors previously felt the overall PWCC app experience was subpar, and basic functionality such as listing cards or simply searching for items wasn’t good enough.

Anchored by the Buy Now marketplace, Fanatics Collect will launch with what it believes are competitive seller fees of just 6 percent for cards under $120 — eBay, the largest marketplace for collectibles, charges 13.25 percent seller fees for trading cards up to $7,500…