JAPAN TIMES: U.S. retailer seeks to shake up Japan's merchandise market
Kodai Senga’s 12-strikeout no-hitter on the night of Sept. 6 was more than just a historic moment — it was the first of his career and the first since the Fukuoka SoftBank Hawks franchise relocated to Kyushu from Osaka in 1988 — for the ace pitcher.
Senga’s gem might’ve also been a glimpse into the future of licensed merchandise in Japan…