TECH CRUNCH: Ticketmaster and Fanatics link up to sell Merch and Tickets on each others’ Platforms
In a blockbuster deal for Fanatics and Ticketmaster, the two companies have agreed to sell verified tickets and merchandise on each others’ sites.
According to a statement from the two companies, the partnership will give leagues, teams and universities an integrated e-commerce experience from the two companies’ customer databases to create fan rewards programs, as well…