RECODE: The NFL and Nike have Signed a Giant 10-year Deal with Online Retailer Fanatics

Company: AllCompany: Fanatics Commerce
Written By Amy Ellis
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The National Football League wants in on the instant gratification trend, so it’s turning to the online retailer and manufacturer Fanatics to make it happen.

The NFL, along with Nike, has inked a 10-year licensing deal that will make Fanatics the exclusive manufacturer and distributor of all Nike-branded NFL fan merchandise — except for kids’ clothes — starting in 2020…

Amy Ellis
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