THE NEW YORK TIMES: The N.F.L. and Nike Make Room for Fanatics

Company: AllCompany: Fanatics Commerce
Written By Amy Ellis
NYT.jpg

The N.F.L. has proved very good at making money — from getting networks to pay eye-popping amounts for broadcast rights, to finding new sponsors to pay yet more for the right to affix their brands to the sport.

Now, the league is focusing on maximizing its profits from jerseys, sweatshirts and other licensed gear.

Nike currently holds the league’s most valuable merchandising rights. On Wednesday, the 32 team owners approved a plan to split the rights to sell Nike’s merchandise between two companies instead of one…

Amy Ellis
Previous

RECODE: The NFL and Nike have Signed a Giant 10-year Deal with Online Retailer Fanatics
Next

FAST COMPANY: This is Where top NFL Rookies go on their First Business Trip