YAHOO! FINANCE: Fanatics is Yahoo Finance sports business of the year 2017

You may not have heard of the company Fanatics, but if you purchased any official merchandise from the online store of a U.S. sports league or team in the past decade, you’ve been a Fanatics customer.

Until recently, the privately held e-commerce company was simply a retailer of licensed merchandise, but through a wave of sophisticated new rights deals, it is now also a designer and manufacturer…

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GEEK WIRE: Seahawks teaming with Fanatics and Uber Eats to deliver jerseys and more gifts in time for holidays

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RECODE: Doug Mack and Fanatics have Created a new Breed of Retailer