RECODE: Doug Mack and Fanatics have Created a new Breed of Retailer

When the National Basketball Association opened its new flagship store in New York City less than two years ago, it picked a low-profile e-commerce brand called Fanatics to run it. And when the NBA announced a new partner this year to design and sell its player replica jerseys online, Fanatics was the partner it chose. Under CEO Doug Mack’s leadership, Fanatics has become a new breed of retailer that is part tech company, part e-commerce expert and part manufacturer…