RECODE: New NBA Store Has an ‘Endless Aisle’ Thanks to E-Commerce Partner

E-commerce is increasingly invading physical retail, and the National Basketball Association is jumping onboard.

The league’s new capabilities were on display on Monday at the grand opening of the new NBA flagship store at 5th Avenue and 45th Street in New York City. Blue Kristaps Porzingis Knicks jerseys sold out early in the day, forcing fans to place orders at the customization center in the store. But when the store ran out of blank blue jerseys too, the league’s new in-store partnership paid off…