FORTUNE: The NBA's New Store Is a Tech-ified Basketball Temple

Company: AllCompany: Fanatics Commerce
Written By Amy Ellis

Basketball fans: There’s a new store in town. It’s the only official store in town, in fact, if “town” is the United States.

On Monday, the NBA opens its brand new flagship store in Manhattan, a few blocks from Times Square, at 45th Street and 5th Avenue. It is the only NBA store in the country, though the league operates 151 in places like Taiwan, China, and Korea…

Amy Ellis
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